State Bank of India Serves the Emerging Digital Customer
By 2020, the average age of India’s population is estimated to be 29. With the rising digital expectations of this demographic, State Bank of India turned to Cisco and the Internet of Everything (IoE) to transform its customers’ experience, attract the mass-affluent generation Y customers, and deliver new, omnichannel business models. Using the Cisco Remote Expert solution combined with wireless technologies, State Bank of India can connect customers with experts to deliver a richer, more interactive experience in an omnichannel environment. Now, customers can reach virtual advisors instantly using high-definition video conferencing. The interactive screens also allow advisors to remotely write on or share screens with customers. Additionally, Wi-Fi for customer access and location-based services improves the in-branch experience. By connecting customers with financial services in new and innovative ways, State Bank of India is transforming the banking experience for its digitally savvy customers.
• New omnichannel business models
• Faster customer on boarding, with card issuance in real time