Brand Advertising: Chicken Soup for Business
Continued from page 10 do participate in events. where we get customers to come and get a feel for solutions. Every year we plan 50 lach to 1 crore as co-funding from our vendors that helps us to make an effective advertisement and marketing. We also participate in third party events in verticals like pharma etc.
Most of the vendors are confused about this entire new world of advertising. And the key is to be remarkable. Replicating content can be futile. The need is to be remarkable. The joint marketing plans are missing and unless the partners put their heart into it. It won’t come out well. External agencies can execute things well but the core has to be come from the organization.
Added into the same, Pawan Khurana, Director QuantM shared his views on funding from vendors “Partners can use vendor funds for copromotion however the strategy can be decided by the partner, funds can be used for digital marketing, customer events, lead generation, technology updates, road shows etc. We have yearly approved budgets which are co-funded by us and business partners. We have internal team to run digital add campaigns and social media. Marketing tools provided by business partners are a great help in lead generation.
Talking about more on getting funds, What will you say when you gets your publicity by Government of India. There are also some SI’s who partners with government and their advertisement used to run by Government as well.
Bihar based Astric computers who are partner with the Government of Bihar and they work more for the Government of Bihar and their all advertisement and marketing is done by government.
“We are partners to government ministries, agencies and society’s hence we are not concerned about funding. So far all of our initiatives are based on funding by government hence we do not have any say. To be honest we do not have a strategy towards advertisement as of now as all our advertisement is moved by government of Bihar and Government of India as we are partners to them. People in Bihar do not have a better connecting medium other than print media so our most of marketing and advertisement by Government appears more in Print” said, P.K Sinha, Director, Astric Computers.
Advertising is one of the 4 pillars of product promotion. Advertisement gives 360 degrees visibility to all sections and demographics of the end user. Almost every business in the world will deal in advertising at some point, whether it is a listing in the print, electronic or digital media. Whatever you’re planning, the strategic thinking behind all advertising is essentially the same – get to know your audience, target them efficiently and position your brand in the way that benefits your business.