The Infrastructure (Control) LeR
India’s first Tier 4 datacenter Ctrl S plans innovations around cloud and DR services even as it plans expansion nationally and globally
In recent years the explosion of data and subsequent complexities in data management has led to an abundance of data centers. These are either captive data centers being run by the enterprises themselves or they are the third party data centers being run either by telecom service providers. Then there is another category of third party datacenters run by specialized datacenter vendors. Hyderabadbased Ctrl S (with claims of being India’s first and Asia’s largest Tier 4 data center) belongs to this third category. With three datacenters in Hyderabad, Navi Mumbai and Chennai and another two in the anvil in Gurgaon and Bengaluru, Ctrl S with 3000 customers is arguably one of the biggest pure-play datacenter players in the country.
According to P Sridhar Reddy, MD, Ctrl S, Asia’s largest Tier 4 Datacenter is investing about 600 crore as a part of its expansion plans in the next three to four years. The company will open a new data centre in Gurgaon in a few weeks and is constructing a new data centre in Bangalore by September 2016, while a second data centre will come up in Chennai. In the second phase, data centers will come up in Ahmedabad, Pune and Kolkata and few more cities. The company has so far invested 400 crore-450 crore in its operations.
DR AS A SERVICE
The products and service offerings from Ctrl S include DR as a Service, Cloud (Private, Public and Hybrid) and CDN (Content Delivery Network). Where the company has excelled in innovation is in launching the world’s first Tier-4 Cloud with a built-in DR. The ‘DR On Demand’ does away with capex involved in setting up an in-house DR facility, safeguard all data with military-grade security, re-invest a fraction in a pay-per-use solution with the latest standards in DR, and allows having recovery systems configured and ready to go within a few hours . The datacenter also ensures zero data loss in case of down-time. The data can be protected from hostile situations in facilities which have six to eight zones of security.
DR services in India have been available since long, but they are priced very high and cost as much as the original equipment and the infrastructure. To cut down these costs, Ctrl S has used the pay-per-use model, which means that the customer only has to pay in the event of a disaster. At other times when the infrastructure is not being used, only a minimal amount is charged. This ensures that the customer pays only for the resources he uses and not for the complete infrastructure. The pay-per-use model is available for the Business Continuity Planning Services as well.
ON CLOUD NINE
The company helps to optimize and secure IT infrastructure usage by ensuring such infrastructure up and running all the time in order to de-risk businesses during a disaster. The managed services offering removes the burden from the company’s clients and allows them to focus on their core businesses, adds Reddy. “Within the Tier-4 Cloud space, in the public cloud, we have highest availability in the market, data integrating and disaster recovery capabilities. We invest constantly on security, infrastructure and processes. BFSI and allied sectors are the major users of data centers.”
The CtrlS Cloud is available in three variants. One is the ‘Enterprise cloud’ based on a VMware platform, second one is ‘Real Cloud’, which supports Xen Hypervisor and a lot of the other virtualization technologies available, and
“Within the Tier-4 Cloud space, in the public cloud, we have highest availability in the market, data integrating and disaster recovery capabilities. We invest constantly on security, infrastructure and processes. BFSI and allied sectors are the major users of data centers” P SRIDHAR REDDY, MD, Ctrl S
the third one is ‘Cloud VPS’ based on the Parallels Virtuozzo machine. The company uses all three platforms to ensure that it is able to position our products for different market segments and different kinds of needs, ranging from enterprises to ISVs.
The company has begun international operations for cloud services in US (in San Diego), Sri Lanka and three nations in Middle East. It plans to slowly enter into 14 other countries in the cloud services front. Especially with an international clientele, security can be a concern to companies while opting for cloud services. But CtrlS ensures that its employees are screened rigorously, to provide data integrity expected by our clients. “Security in a data centre is always higher than any other set up,” assure Reddy.
Its 3000 customer base includes 9 of the Global Fortune 100 organizations as well as 23 of the Top ET 100 companies. The company hosts IT infrastructure of over 300 large enterprises including American Bank, Axis Bank, United Overseas Bank of Singapore, BSNL (Chennai), National Stock Exchange and Bombay Stock Exchange.
THE DISTRIBUTION STORY
The last two years have witnessed movements on the distribution front too. In 2013, Delhi-based Modi Infosol was appointed as a Ctrl S distributor, whereby a select set of part- ners from Modi Infosol sell managed services, network services and other offerings such as DR, cloud offerings, messaging solutions etc. across the country. Modi Info is also responsible for expanding and selecting partners for the northern and eastern region. It has close to 40-50 channel partners for CtrlS business for SMBs and enterprise in Delhi, Punjab and Rajasthan as well as in Kolkata.
In 2013 only, CtrlS announced a strategic partnership with Redington India whereby Redington partners sell Managed Services, Network Services and other offerings such as Disaster Recovery, Cloud offerings, Messaging solutions among others. Under the alliance, Redington also offers CtrlS marketing support in order to promote the products and services of the company to all prospective customers who look to avail similar services across India.
THE CTRL S ADVANTAGES
CtrlS is one of the few datacenters in the industry with a ‘Green IT’ initiative. The in-house infrastructure team monitors its PUE on a daily basis. PUE is a measurement that defines how much power the datacenter consumes and how energy efficient it is. Ctrl S has designed its datacenters in a way so as to ensure that it is a green building and every single operation it does, from the smallest task to the largest, is eco-friendly. This, according to Reddy, helps CtrlS provide datacenters that are eco-friendly, energy-efficient and easy on balance sheets at the same time.
A penalty backed SLA of 99.995% uptime is another feather in Ctrl S cap. “So, as a Tier IV datacenter we ensure that we provide the highest level of SLA in the industry, i.e. 99.995%., for all our offerings, like datacenter infrastructure, disaster recovery, storage, backup, hardware, network, security solutions etc.We achieve this SLA by having a built-in N+N redundancy in every single area of our datacenter, be it our bandwidth, hardware, infrastructure, or services,” informs Reddy.