The In­fra­struc­ture (Con­trol) LeR

In­dia’s first Tier 4 dat­a­cen­ter Ctrl S plans in­no­va­tions around cloud and DR ser­vices even as it plans ex­pan­sion na­tion­ally and glob­ally

DQ Channels - - Spot Light - RA­JNEESH DE (ra­jneeshd@cy­berme­dia.co.in) More­on­theweb:Read­more­de­tail­sat www.dqchan­nels.com

In re­cent years the ex­plo­sion of data and sub­se­quent com­plex­i­ties in data man­age­ment has led to an abun­dance of data cen­ters. Th­ese are ei­ther cap­tive data cen­ters be­ing run by the en­ter­prises them­selves or they are the third party data cen­ters be­ing run ei­ther by tele­com ser­vice providers. Then there is an­other cat­e­gory of third party dat­a­cen­ters run by spe­cial­ized dat­a­cen­ter ven­dors. Hy­der­abad­based Ctrl S (with claims of be­ing In­dia’s first and Asia’s largest Tier 4 data cen­ter) be­longs to this third cat­e­gory. With three dat­a­cen­ters in Hyderabad, Navi Mum­bai and Chen­nai and an­other two in the anvil in Gur­gaon and Ben­galuru, Ctrl S with 3000 cus­tomers is ar­guably one of the big­gest pure-play dat­a­cen­ter play­ers in the coun­try.

Ac­cord­ing to P Srid­har Reddy, MD, Ctrl S, Asia’s largest Tier 4 Dat­a­cen­ter is in­vest­ing about 600 crore as a part of its ex­pan­sion plans in the next three to four years. The com­pany will open a new data cen­tre in Gur­gaon in a few weeks and is con­struct­ing a new data cen­tre in Ban­ga­lore by Septem­ber 2016, while a se­cond data cen­tre will come up in Chen­nai. In the se­cond phase, data cen­ters will come up in Ahmed­abad, Pune and Kolkata and few more cities. The com­pany has so far in­vested 400 crore-450 crore in its op­er­a­tions.

DR AS A SER­VICE

The prod­ucts and ser­vice of­fer­ings from Ctrl S in­clude DR as a Ser­vice, Cloud (Pri­vate, Pub­lic and Hy­brid) and CDN (Con­tent De­liv­ery Net­work). Where the com­pany has ex­celled in in­no­va­tion is in launch­ing the world’s first Tier-4 Cloud with a built-in DR. The ‘DR On De­mand’ does away with capex in­volved in set­ting up an in-house DR fa­cil­ity, safe­guard all data with mil­i­tary-grade se­cu­rity, re-in­vest a frac­tion in a pay-per-use so­lu­tion with the lat­est stan­dards in DR, and al­lows hav­ing re­cov­ery sys­tems con­fig­ured and ready to go within a few hours . The dat­a­cen­ter also en­sures zero data loss in case of down-time. The data can be pro­tected from hos­tile sit­u­a­tions in fa­cil­i­ties which have six to eight zones of se­cu­rity.

DR ser­vices in In­dia have been avail­able since long, but they are priced very high and cost as much as the orig­i­nal equip­ment and the in­fra­struc­ture. To cut down th­ese costs, Ctrl S has used the pay-per-use model, which means that the cus­tomer only has to pay in the event of a disas­ter. At other times when the in­fra­struc­ture is not be­ing used, only a min­i­mal amount is charged. This en­sures that the cus­tomer pays only for the re­sources he uses and not for the com­plete in­fra­struc­ture. The pay-per-use model is avail­able for the Busi­ness Con­ti­nu­ity Plan­ning Ser­vices as well.

ON CLOUD NINE

The com­pany helps to op­ti­mize and se­cure IT in­fra­struc­ture us­age by en­sur­ing such in­fra­struc­ture up and run­ning all the time in or­der to de-risk busi­nesses dur­ing a disas­ter. The man­aged ser­vices of­fer­ing re­moves the bur­den from the com­pany’s clients and al­lows them to fo­cus on their core busi­nesses, adds Reddy. “Within the Tier-4 Cloud space, in the pub­lic cloud, we have high­est avail­abil­ity in the mar­ket, data in­te­grat­ing and disas­ter re­cov­ery ca­pa­bil­i­ties. We in­vest con­stantly on se­cu­rity, in­fra­struc­ture and pro­cesses. BFSI and al­lied sec­tors are the ma­jor users of data cen­ters.”

The CtrlS Cloud is avail­able in three vari­ants. One is the ‘En­ter­prise cloud’ based on a VMware plat­form, se­cond one is ‘Real Cloud’, which sup­ports Xen Hy­per­vi­sor and a lot of the other vir­tu­al­iza­tion tech­nolo­gies avail­able, and

“Within the Tier-4 Cloud space, in the pub­lic cloud, we have high­est avail­abil­ity in the mar­ket, data in­te­grat­ing and disas­ter re­cov­ery ca­pa­bil­i­ties. We in­vest con­stantly on se­cu­rity, in­fra­struc­ture and pro­cesses. BFSI and al­lied sec­tors are the ma­jor users of data cen­ters” P SRID­HAR REDDY, MD, Ctrl S

the third one is ‘Cloud VPS’ based on the Par­al­lels Vir­tuozzo ma­chine. The com­pany uses all three plat­forms to en­sure that it is able to po­si­tion our prod­ucts for dif­fer­ent mar­ket seg­ments and dif­fer­ent kinds of needs, rang­ing from en­ter­prises to ISVs.

The com­pany has be­gun in­ter­na­tional op­er­a­tions for cloud ser­vices in US (in San Diego), Sri Lanka and three na­tions in Middle East. It plans to slowly en­ter into 14 other coun­tries in the cloud ser­vices front. Es­pe­cially with an in­ter­na­tional clien­tele, se­cu­rity can be a con­cern to com­pa­nies while opt­ing for cloud ser­vices. But CtrlS en­sures that its em­ploy­ees are screened rig­or­ously, to pro­vide data in­tegrity ex­pected by our clients. “Se­cu­rity in a data cen­tre is al­ways higher than any other set up,” as­sure Reddy.

Its 3000 cus­tomer base in­cludes 9 of the Global For­tune 100 or­ga­ni­za­tions as well as 23 of the Top ET 100 com­pa­nies. The com­pany hosts IT in­fra­struc­ture of over 300 large en­ter­prises in­clud­ing Amer­i­can Bank, Axis Bank, United Over­seas Bank of Sin­ga­pore, BSNL (Chen­nai), Na­tional Stock Ex­change and Bom­bay Stock Ex­change.

THE DIS­TRI­BU­TION STORY

The last two years have wit­nessed move­ments on the dis­tri­bu­tion front too. In 2013, Delhi-based Modi In­fosol was ap­pointed as a Ctrl S dis­trib­u­tor, whereby a se­lect set of part- ners from Modi In­fosol sell man­aged ser­vices, net­work ser­vices and other of­fer­ings such as DR, cloud of­fer­ings, mes­sag­ing so­lu­tions etc. across the coun­try. Modi Info is also re­spon­si­ble for ex­pand­ing and se­lect­ing part­ners for the north­ern and east­ern re­gion. It has close to 40-50 chan­nel part­ners for CtrlS busi­ness for SMBs and en­ter­prise in Delhi, Pun­jab and Ra­jasthan as well as in Kolkata.

In 2013 only, CtrlS an­nounced a strate­gic part­ner­ship with Red­ing­ton In­dia whereby Red­ing­ton part­ners sell Man­aged Ser­vices, Net­work Ser­vices and other of­fer­ings such as Disas­ter Re­cov­ery, Cloud of­fer­ings, Mes­sag­ing so­lu­tions among oth­ers. Un­der the al­liance, Red­ing­ton also of­fers CtrlS mar­ket­ing sup­port in or­der to pro­mote the prod­ucts and ser­vices of the com­pany to all prospec­tive cus­tomers who look to avail sim­i­lar ser­vices across In­dia.

THE CTRL S AD­VAN­TAGES

CtrlS is one of the few dat­a­cen­ters in the in­dus­try with a ‘Green IT’ ini­tia­tive. The in-house in­fra­struc­ture team mon­i­tors its PUE on a daily ba­sis. PUE is a mea­sure­ment that de­fines how much power the dat­a­cen­ter con­sumes and how en­ergy ef­fi­cient it is. Ctrl S has de­signed its dat­a­cen­ters in a way so as to en­sure that it is a green build­ing and ev­ery sin­gle op­er­a­tion it does, from the small­est task to the largest, is eco-friendly. This, ac­cord­ing to Reddy, helps CtrlS pro­vide dat­a­cen­ters that are eco-friendly, en­ergy-ef­fi­cient and easy on bal­ance sheets at the same time.

A penalty backed SLA of 99.995% up­time is an­other feather in Ctrl S cap. “So, as a Tier IV dat­a­cen­ter we en­sure that we pro­vide the high­est level of SLA in the in­dus­try, i.e. 99.995%., for all our of­fer­ings, like dat­a­cen­ter in­fra­struc­ture, disas­ter re­cov­ery, stor­age, backup, hard­ware, net­work, se­cu­rity so­lu­tions etc.We achieve this SLA by hav­ing a built-in N+N re­dun­dancy in ev­ery sin­gle area of our dat­a­cen­ter, be it our band­width, hard­ware, in­fra­struc­ture, or ser­vices,” in­forms Reddy.

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