Poly­com bullish to lead video con­fer­enc­ing mar­ket in In­dia

Min­haz Zia, Man­ag­ing Di­rec­tor, In­dia and SAA RC

DQ Channels - - Front page - PRIYANKA PUGAOKAR (priyankapu@cy­berme­dia.co.in) More on the web: Read more de­tail­satwww.dqchan­nels.com

Poly­com, one of the prom­i­nent video col­lab­o­ra­tion so­lu­tions providers, is bullish to grab a sub­stan­tial mar­ket share in the video con­fer­enc­ing in­dus­try in In­dia. Poly­com is bet­ting big on some of the cru­cial govern­ment ini­tia­tives like Skilled In­dia and eGover­nance to tap huge busi­ness prospects in the Govern­ment and SMB seg­ment.

The com­pany re­cently or­ga­nized a Part­ner Meet to cel­e­brate its 25 years of jour­ney in the video col­lab­o­ra­tion do­main and alien its part­ners with the vi­sion of the com­pany. Poly­com demon­strated the new ad­vances in video col­lab­o­ra­tion for en­ter­prises and pro­vided in­sights on how video con­fer­enc­ing is be­com­ing per­va­sive in busi­ness across the sec­tors to its part­ners and dis­trib­u­tors. It also un­veiled its new chan­nel strat­egy for the part­ners which aimed at high­est level of part­ner-ven­dor en­gage­ment.

Min­haz Zia, Man­ag­ing Di­rec­tor – In­dia and SAARC shed the light on Poly­com’s jour­ney in In­dia. High­light­ing the growth ar­eas in the In­dian mar­ket, Zia said that with In­dian econ­omy go­ing dig­i­tal, Poly­com eye on pros­per­ing Govern­ment and SMB seg­ment. He said that Poly­com in­tended to re­de­fine the video con­fer­enc­ing ex­pe­ri­ence of users with its cut­ting edge so­lu­tions such as Poly­com Real Pres­ence Trio, Poly­com Real Pres­ence Cen­tro, Poly­com Real Pres­ence De­but etc. He also high­lighted the im­por­tance of In­dia and SAARC re­gion in the over­all growth of the com­pany.

“Our rev­enues grew 25 per­cent year-onyear in 2015,” said Zia, adding that he ex­pects the busi­ness to grow in high dou­ble dig­its this year as well.

“There is huge op­por­tu­nity in education, govern­ment, and health­care do­main and we as a lead­ing video and con­tent col­lab­o­ra­tion so­lu­tions provider see a big role for our­selves in some of the ini­tia­tives such as Skill In­dia, Smart Cities and eGover­nance. We as a video col­lab­o­ra­tion ven­dor want to have our pres­ence in th­ese ar­eas in a big way and we are work­ing very closely with our part­ners to get into un­tapped seg­ments in the govern­ment and SMB space”, Zia said.

Founded in 1990, Poly­com is around $1.3bil­lion com­pany that em­ploys 3,500 peo­ple, has over 415,000 cus­tomers and part­ners with in­dus­try lead­ers, in­clud­ing Mi­crosoft, IBM and Hewlett-Packard. In In­dia Poly­com com­petes with Cisco, Avaya and Life Size. Ac­cord­ing to Frost & Sul­li­van re­port, Poly­com had a 44 per­cent mar­ket share in video con­fer­enc­ing sys­tems and in­fra­struc­ture seg­ment in In­dia in 2014. Poly­com cur­rently has part­ners’ pres­ence in 70 cities who im­ple­ment, re­sell, host, man­age, in­te­grate with, and sup­port Poly­com so­lu­tions. The com­pany in­tends to ex­pand our hori­zons to 100 cities in next 6 months.

Ac­cord­ing to a re­port pub­lished by Trans­parency Mar­ket Re­search, Asia Pa­cific is ex­pected to be the fastest grow­ing mar­ket for video con­fer­enc­ing in the com­ing years, grow­ing at a CAGR of 8.9% be­tween 2015 and 2023. Poly­com’s video col­lab­o­ra­tion so­lu­tions for In­dia are tar­geted at small to mid-size meet­ing spa­ces across in­dus­try ver­ti­cals span­ning en­ter­prise, man­u­fac­tur­ing, education, med­i­cal and govern­ment. Though En­ter­prise has been the ma­jor fo­cus area of Poly­com’s busi­ness, how­ever, the com­pany has now di­ver­si­fied into the govern­ment and SMB space in a big way in re­cent years.

The com­pany has re­cently part­nered with Mi­crosoft to take a greater share of the col- lab­o­ra­tive work­place mar­ket, with a fo­cus on video col­lab­o­ra­tion for SMBs. Poly­com has also part­nered with the Di­rec­torate Gen­eral of Sup­plies and Dis­pos­als (DGS&D) un­der Min­istry of Com­merce and In­dus­try to of­fer high def­i­ni­tion video con­fer­enc­ing so­lu­tions un­der DGS&D rate con­tract. Pen­e­trat­ing into the education seg­ment, Poly­com has as­so­ci­ated with Er­net, the tech­nol­ogy arm of De­ity, and is work­ing on cou­ple of vir­tual class­room projects. Poly­com is mak­ing vir­tual classes avail­able in some of the In­dian var­si­ties such as ISBs, IITs, IIMs and In­dian School of Busi­ness.

“We of­fer so­lu­tions which are at par in terms of cut­ting edge tech­nol­ogy and at the same time it is cost ef­fec­tive. Our prod­ucts are power ef­fi­cient and band­width ef­fi­cient, thus, ful­fils all the re­quire­ments of In­dian en­ter­prises. That dif­fer­en­ti­ates us from the com­pe­ti­tion”, Zia said.

Zia said that in 2016, growth would come through tap­ping new cus­tomers, par­tic­u­larly the small and medium en­ter­prises (SMEs), in­creas­ing wal­let share from ex­ist­ing cus­tomers, gain­ing mar­ket share from the com­pe­ti­tion and ben­e­fit­ting from the cloud. “Grow the mar­ket, grow the chan­nel, Take share away from com­peti­tors and strengthen our pres­ence in the cloud space are the four key thrust ar­eas for Poly­com In­dia in 2016”, Zia said.

“We of­fer so­lu­tions which are at par in terms of cut­ting edge tech­nol­ogy and at the same time it is cost ef­fec­tive. Our prod­ucts are power ef­fi­cient and band­width ef­fi­cient, thus, ful­fils all the re­quire­ments of In­dian en­ter­prises” MIN­HAZ ZIA, Man­ag­ing Di­rec­tor, In­dia and SAARC

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