T20 Cricket World Cup To Boost IT
2016 T20 cricket World Cup is here. The pundits (and we have more than one billion of them) are debating on whether Dhoni's boys can lift the cup; The cricket craze is again settling in and for the next weeks Kohli’s on drives or Jaddu’s arm balls or Yuvi's batting form (or the lack of it) will dominate most conversations. Meanwhile, as we have seen previously too, cricket's biggest extravaganza will also have more than its fair share of impact on the Indian IT industry.
There are various ICT vendors as well as digital startups who are associated with the mega event in one way or the other—the likes of PayTm and LG might be the official global partners, but there are numerous other vendors (including most smartphone makers) whose business will be impacted one way or the other over the next few weeks in March. TV sales always soars during cricket bonanzas like these; IT products might not grow in such skyrocketing proportions, but there is no doubt that sales of notebooks, mobile phones, Internet connections as well as DTH/cable access mechanisms will go northwards. And as the crescendo rises and hopefully India's performance graph goes upwards, the excitement will only soar. The vendors and the partners will be the direct beneficiaries of the excitement; no doubt, many partners are devising various schemes and incentives to take full advantage.
However, it would be premature to conclude that World Cup's association with IT will only be restricted to sponsorships or direct sales. There will be sundry promotional schemes devised by vendors; typically these promotions will involve vouchers/passes/tickets for key matches for partners who exceed certain targets. This trend started in full earnest during India's path-breaking tour to Pakistan in 2004 and the excitement level has only increased ever since. Considering that many of our partners are cricket aficionados (like any other Indian) these promotions act as great catalysts to push sales up. In the ultimate analysis, though cricket could only act as a strong catalyst to further IT sales in India. Let the games begin.