MI­LA­GROW ROPES IN FMCG MAR­KET­ING &SALES DOYENNE DEBASHIS DAS AS ITS CEO

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In a move that adds vi­tal in­dus­try acu­men to its leader- ship team, Mi­la­grow, the No.1 Com­pany in Con­sumer Ro­bot­ics in In­dia has an­nounced the ap­point­ment of Debashis Das as its CEO. Debashis has pre­vi­ously worked with sev­eral in­dus­try lead­ers like Gil­lette, Per­fetti, Dabur, Henkel, Mother Dairy, SC John­son over the course of her ca­reer.

Hav­ing worked for over 20 years in the field of FMCG Debashis holds an in-depth knowl­edge of busi­ness func­tions across Mar­ket­ing and Sales. He is known for his unique take on brand cre­ation and has par­tic­u­lar ex­per­tise in de­liv­er­ing su­pe­rior con­sumer ben­e­fits by trans­form­ing sharp con­sumer in­sights into prod­uct dif­fer­en­tia­tors.

Speak­ing on the an­nounce­ment, Ra­jeev Kar­wal, Founder and CEO, Mi­la­grow, said, “Debashis has, over his ca­reer, carved a niche for him­self by re­defin­ing the very mean­ing of brand value and con­sumer con­nect. Bring­ing him on board as Mi­la­grow’s CEO will aid the growth of our com­pany by lever­ag­ing his in­valu­able ex­pe­ri­ence in Sales and Mar­ket­ing to fur­ther our brand propo­si­tion. With his suc­cess in es­tab­lish­ing new brands as in­dus­try lead­ers and re-launch­ing es­tab­lished brands with to new in­no­va­tive strate­gies, Debashis is the per­fect can­di­date to spear­head Mi­la­grow on to the next phase of its growth.”

Debashis com­mented, “Hav­ing seen the im­pact tech­nol­ogy can have on ev­ery­day life, it is very clear that ro­bots are the next level of in­no­va­tion. This ex­plains my move to Mi­la­grow, which has es­tab­lished it­self as In­dia’s no.1 Con­sumer Ro­bot­ics Com­pany. I am ea­gerly look­ing for­ward to all that this as­so­ci­a­tion will en­tail, and am con­fi­dent of us­ing my in­dus­try knowl­edge to drive the com­pany’s con­tin­ued growth.”

DEBASHIS DAS

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