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Tak­ing a step to­wards strength­en­ing its po­si­tion in In­dia and cre­at­ing an in­te­grated mar­ket­ing struc­ture, ASUS to­day ap­pointed Mar­cel Cam­pos as the Mar­ket­ing Di­rec­tor of the Mo­bile Divi­sion in the coun­try. Mar­cel brings with him a ro­bust 15 years of ex­pe­ri­ence in the field of mar­ket­ing and brand­ing and will be re­spon­si­ble for in­tro­duc­ing and ex­e­cut­ing in­te­grated strate­gies that sup­port ASUS’ busi­ness plans en­abling it to be­come a pre­ferred player in one of the world’s largest smart­phone mar­ket.

Mar­cel Cam­pos, Mar­ket­ing Di­rec­tor – Mo­bile Divi­sion, In­dia said, “In­dia has be­come one of the most talked-about mar­kets glob­ally. Changes in life­styles, in­creased pen­e­tra­tion of in­ter­net and im­prove­ments in mo­bile tele­phony in­fra­struc­ture have led to a boom in the num­ber of smart­phone users in the coun­try. Con­sumers in In­dia look for brands that help them be at par with the global stan­dards at an af­ford­able price. I am de­lighted to be a part of a dif­fer­en­ti­ated, di­verse and dy­namic mar­ket such as In­dia and look for­ward to im­ple­ment­ing some in­no­va­tive strate­gies that help ASUS grow fur­ther.”

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