ASUS APPOINTS MARCEL CAMPOS AS MARKETING DIRECTOR INDIA

Taking a step towards strengthening its position in India and creating an integrated marketing structure, ASUS today appointed Marcel Campos as the Marketing Director of the Mobile Division in the country. Marcel brings with him a robust 15 years of experience in the field of marketing and branding and will be responsible for introducing and executing integrated strategies that support ASUS’ business plans enabling it to become a preferred player in one of the world’s largest smartphone market.

Marcel Campos, Marketing Director – Mobile Division, India said, “India has become one of the most talked-about markets globally. Changes in lifestyles, increased penetration of internet and improvements in mobile telephony infrastructure have led to a boom in the number of smartphone users in the country. Consumers in India look for brands that help them be at par with the global standards at an affordable price. I am delighted to be a part of a differentiated, diverse and dynamic market such as India and look forward to implementing some innovative strategies that help ASUS grow further.”