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Kalyan Jewellers an­nounced its en­try into e-com­merce of­fer­ing gold and di­a­mond jew­ellery through Flip­kart.

Kalyan will make avail­able its jew­ellery de­signs in gold and di­a­mond en­com­pass­ing rings, pen­dants, earrings and neck­laces rang­ing from Rs 3500 to Rs 2 lakh.

‘’The part­ner­ship with Flip­kart presents us with the per­fect op­por­tu­nity to tap into the fast-grow­ing on­line jew­ellery shop­ping seg­ment and en­gage with Flip­kart’s cus­tomer base. On­line jew­ellery sales is grow­ing at more than 70% per an­num and val­ued at more than Rs.1,200 crore. The foray into ecom­merce also pro­vides Kalyan with the op­por­tu­nity to tar­get dis­cre­tionary spends of cus­tomers es­pe­cially in the gift­ing seg­ment,’’ TS Kalya­nara­man, chair­man and MD, Kalyan Jewellers said.

Rishi Vasudev, vice pres­i­dent, fash­ion, Flip­kart said, “Jew­ellery is one of our fastest grow­ing seg­ments and we are happy to an­nounce the ex­clu­sive launch of Kalyan Jewellers on our plat­form. To­day, jew­ellery is be­com­ing more of an im­pulse buy as com­pared to ear­lier times and cus­tomers are con­tin­u­ously look­ing for new, light weight and stylish de­signs. With this part­ner­ship we will be ex­pand­ing our pre­cious jew­ellery port­fo­lio of­fer­ings. We ex­pect this cat­e­gory to dou­ble in the next one year.”

Kalyan Jewellers’ prod­ucts will be avail­able on Flip­kart from Fe­bru­ary 12, 2016.

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