KALYAN JEWELLERS PARTNERS WITH FLIPKART
Kalyan Jewellers announced its entry into e-commerce offering gold and diamond jewellery through Flipkart.
Kalyan will make available its jewellery designs in gold and diamond encompassing rings, pendants, earrings and necklaces ranging from Rs 3500 to Rs 2 lakh.
‘’The partnership with Flipkart presents us with the perfect opportunity to tap into the fast-growing online jewellery shopping segment and engage with Flipkart’s customer base. Online jewellery sales is growing at more than 70% per annum and valued at more than Rs.1,200 crore. The foray into ecommerce also provides Kalyan with the opportunity to target discretionary spends of customers especially in the gifting segment,’’ TS Kalyanaraman, chairman and MD, Kalyan Jewellers said.
Rishi Vasudev, vice president, fashion, Flipkart said, “Jewellery is one of our fastest growing segments and we are happy to announce the exclusive launch of Kalyan Jewellers on our platform. Today, jewellery is becoming more of an impulse buy as compared to earlier times and customers are continuously looking for new, light weight and stylish designs. With this partnership we will be expanding our precious jewellery portfolio offerings. We expect this category to double in the next one year.”
Kalyan Jewellers’ products will be available on Flipkart from February 12, 2016.