Hy­per con­ver­gence and Hy­per scale driv­ing growth in 2016

DQ Channels - - Cover story -

In Jan­uary 2014, Len­ovoen­tered into a de­fin­i­tive agree­ment with IBM to ac­quire its x86 server busi­ness. In the last one year, they man­aged to build a strong foot­ing in the large en­ter­prise space and achieve con­sid­er­able growth; but more im­por­tantly, they have been able to build strong cus­tomer con­fi­dence. Specif­i­cally, Len­ovo has seen some great wins around SAP HANA, HPC etc. in ver­ti­cals such as tele­com and man­u­fac­tur­ing, au­to­mo­tive, FMCG, re­tail etc. Len­ovo’s strat­egy for 2016 will be a com­bi­na­tion of ‘pro­tect’ and ‘at­tack.’ This means that they’ll pro­tect ex­ist­ing strengths such as its strong so­lu­tion ca­pa­bil­i­ties and net­work­ing process. On the ‘at­tack’ front, they plan to in­vest in new prod­ucts and al­liances. Stor­age is one area to look out for since they only have en­try-level of­fer­ings in stor­age as of now. Two big, emerg­ing trends that Len­ovo is in­vest­ing in are hy­per-con­ver­gence and hy­per-scale. The part­ner­ship with Nu­tanixis a step in this di­rec­tion. As the mar­ket moves from server sprawl to a con­verged net­work; cus­tomers pre­fer the con­ve­nience of a sin­gle man­age­ment con­sole for sev­eral in­fras­truc­ture lay­ers, be it the com­pute layer, hy­per­viser, net­work­ing, fab­ric or stor­age. By part­ner­ing with Nu­tanix, which is a mar­ket-leader in hy­per-con­ver­gence, Len­ovo will en­able their cus­tomers to sim­plify IT In­fras­truc­ture by adding a soft­ware de­fined layer on top of their ex­ist­ing in­fras­truc­ture to drive greater ef­fi­ciency and agility to their data cen­ters. The big­gest ad­van­tage of hy­per-con­ver­gence is that al­lows busi­nesses to grow their in­fras­truc­ture in the form of build­ing blocks, in­stead of the cur­rent par­a­digm of large up­front in­vest­ments and pro­vi­sion­ing for growth two years in ad­vance. Hyper­scale will be the other big trend in 2016. Hy­per scale refers to in­vest­ments in 1000s of servers by com­pa­nies. Len­ovo also ex­pects to see good trac­tion on HPC and SAP HANA-based so­lu­tions in 2016. The com­pany ex­pects to see good over­all mar­ket growth in 2016 driven by trends such as con­sol­i­da­tion and vir­tu­al­iza­tion, HPC and an­a­lyt­ics. As al­ways, chan­nels will re­main core to Len­ovo’s busi­ness. Their chan­nel part­ners have been stead­fast through this pe­riod of tran­si­tion and they see them get­ting even stronger. They’ve launched a num­ber of unique ini­tia­tives such as an in­cen­tive pro­gram for lead gen­er­a­tion (Len­ovo kaSikan­dar) and health in­surance cov­er­age (Len­ovo Cares) for part­ner team mem­bers. They will also in­vest in skills de­vel­op­ment for key part­ners, es­pe­cially in ar­eas such as HPC and SAP HANA.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.