New What­sapp Fea­tures – How Pop­u­lar will they Be­come?

DQ Channels - - Spotlight - ARCHANA VERMA (archanav@cy­ber­me­dia.co.in)

What­sapp is work­ing to in­clude video call­ing fa­cil­ity, zip file shar­ing and many more fea­tures in its app. iPhone users may be able to get missed call no­ti­fi­ca­tion. This will be an ex­tra new What­sapp fea­ture in iPhone, though it may get in­te­grated in An­droid at a later stage as well. What­sapp is also plan­ning to in­tro­duce voice­mail for missed calls. how­ever, it’s not clear yet if this will be for a lim­ited group or for ev­ery­one.

These new What­sapp fea­tures are hoped to in­crease the us­age of What­sapp over other plat­forms.

It is to be noted that Face­book and Skype al­ready have these fea­tures and are quite user friendly in that they can be ac­cessed on phone as well as on a com­puter. What­sapp be­ing a pri­mar­ily phone app, may not be as easy to use in terms of these fea­tures, es­pe­cially shar­ing and video call­ing fa­cil­i­ties. Hence, these new What­sapp fea­tures may not ul­ti­mately be­come more pop­u­lar than Whas­app mes­sag­ing.

Since it’s much eas­ier to leave a what­sapp mes­sage, there may not be much use for voice­mail. In fact, most peo­ple use what­sapp for mes­sag­ing and for send­ing pic­tures across the mes­sag­ing ser­vice.

Be­cause of this, it re­mains to be seen how pop­u­lar will be the new what­sapp fea­tures.

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