LENOVO ENABLING REAL-TIME CUSTOMER INSIGHTS WITH IOT DATA
At the 2016 SAP user conference, Sapphire Now, Lenovo and Bluefin presented a real IOT use-case, showing the scenario of the ever-connected person. Lenovo presented real-time data, such as movement analysis which couldbe easily captured, stored and consumed, to create real time insights using techniques such as heat mapping. Lenovo-used simple, real-time use-cases-to allow attendees to experience the technology first hand. The company used sophisticated methods to analyses and track booth traffic and make future improvements to the attendees’ experiences. The information enabled predictive analytics and the ability to generate a heat map of booth activity. This information was then used to determine future booth configurations based on area use, redirect traffic flow using alerts and develop promotions to pull traffic to theater presentations and demos, plan for staff additions at key times, etc. More importantly, by allowing attendees to become part of the analytics, Lenovo revealed the potential application of the solution itself. The technology enabling this capability was based on SAP HANA, powered by Lenovo systems with the Bluefin’s Internet of Things (IOT) application and showcased on Lenovo devices. The possibilities for industries such as the Government/public sector, retail, healthcare and finance are endless!