LEN­OVO EN­ABLING REAL-TIME CUS­TOMER IN­SIGHTS WITH IOT DATA

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At the 2016 SAP user con­fer­ence, Sap­phire Now, Len­ovo and Bluefin pre­sented a real IOT use-case, show­ing the sce­nario of the ever-con­nected per­son. Len­ovo pre­sented real-time data, such as move­ment anal­y­sis which couldbe eas­ily cap­tured, stored and con­sumed, to cre­ate real time in­sights us­ing tech­niques such as heat map­ping. Len­ovo-used sim­ple, real-time use-cases-to al­low at­ten­dees to ex­pe­ri­ence the tech­nol­ogy first hand. The com­pany used so­phis­ti­cated meth­ods to analy­ses and track booth traf­fic and make fu­ture im­prove­ments to the at­ten­dees’ ex­pe­ri­ences. The in­for­ma­tion en­abled pre­dic­tive an­a­lyt­ics and the abil­ity to gen­er­ate a heat map of booth ac­tiv­ity. This in­for­ma­tion was then used to de­ter­mine fu­ture booth con­fig­u­ra­tions based on area use, re­di­rect traf­fic flow us­ing alerts and de­velop pro­mo­tions to pull traf­fic to the­ater pre­sen­ta­tions and demos, plan for staff ad­di­tions at key times, etc. More im­por­tantly, by al­low­ing at­ten­dees to be­come part of the an­a­lyt­ics, Len­ovo re­vealed the po­ten­tial ap­pli­ca­tion of the so­lu­tion it­self. The tech­nol­ogy en­abling this ca­pa­bil­ity was based on SAP HANA, pow­ered by Len­ovo sys­tems with the Bluefin’s In­ter­net of Things (IOT) ap­pli­ca­tion and show­cased on Len­ovo de­vices. The pos­si­bil­i­ties for in­dus­tries such as the Gov­ern­ment/pub­lic sec­tor, re­tail, health­care and fi­nance are end­less!

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