The Fa­vorite “Choice” for 25 Years

n a Par­a­digm shift of sorts, even while many or­ga­ni­za­tions are busy pro­mot­ing their suc­cess in so­cial me­dia plat­forms as Face­book

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In a Par­a­digm shift of sorts, even while many or­ga­ni­za­tions are busy pro­mot­ing their suc­cess in so­cial me­dia plat­forms as Face­book, Hy­der­abad based Choice so­lu­tions (CSL) has an ac­tive Linkedin page which rec­og­nizes its em­ploy­ees to the in­dus­try up­right. The com­pany from its end claims it has a good rap­port with 98% of their alumni net­work. Ini­ti­ated as a ‘Startup’ of those days with dy­nam­ics, CSL cel­e­brates its sil­ver ju­bilee. The com­pany stays true to their found­ing prin­ci­ples- which read in the or­der of Qual­ity, In­no­va­tion, Ex­cel­lence and Cus­tomer Sat­is­fac­tion.

Ja­gan­nath Kal­lakurchi Venko­barao, aka K.V. MD-CEO of Choice so­lu­tions. Speak­ing to DQ Chan­nels, Ja­gan ut­ters the word, ‘my peo­ple’- for his em­ploy­ees ev­ery 5 min­utes. Prob­a­bly, the DNA of choice so­lu­tions might have been de­signed in such for­mat. Ja­gan takes time to in­ter­act with Sme­post amidst his choc –a – bloc sched­ule and get backs to his for­ma­tive years in choice so­lu­tions.

A DREAM TURNS INTO RE­AL­ITY

Elu­ci­dat­ing his odyssey fur­ther, he goes on to state that “I was a first gen­er­a­tion en­tre­pre­neur. With an or­ga­ni­za­tion ex­pe­ri­ence of 6 years, en­trepreneur­ship was an ex­per­i­ment for me. I made my mind to try that out and if suc­cess likes me, I will re­cip­ro­cate. Touch­wood! I never turned back till date.” says Ja­gan. He also says that more than tech­nol­ogy, fi­nance sys­tem, what they, in fact terms as the as­set of the Choice so­lu­tion is the peo­ple. The com­pany in­vested on peo­ple big time. “When I was about to start the or­ga­ni­za­tion, it was my part­ner Ravi De­vu­la­palli who stood be­hind to go ahead. Luck­ily, we were able to start crack­ing the deals, ex­actly the ninth day of the or­ga­ni­za­tion.”

AT­TRACT­ING THE CUS­TOMERS

Ini­tially, Hy­der­abad was not the IT des­ti­na­tion 25 years be­fore. In case of an IT prospect one has to look at ei­ther Mum­bai or Ben­galuru. How­ever, Ja­gan tried to ex­plore that op­por­tu­nity and thrived on that, thanks to the ini­tial cus­tomer data­base. “My ini­tial days of the or­ga­ni­za­tion had the best team where the en­tire or­ga­ni­za­tion was looked af­ter by cer­tain peo­ple and I was con­cen­trat­ing only on the cus­tomer ac­qui­si­tion. We ini­tially started as a li­censed soft­ware re­seller and to­day we are into IMS, data cen­tre, cloud, net­work­ing power and what not? As a fu­ri­ous young and en­er­getic or­ga­ni­za­tion, we were not afraid of ex­pan­sion.” says an ever-en­er­getic Ja­gan. CSL had also ex­plored the so­lar busi­ness only out of the pas­sion to­wards physics, his prime sub­ject in the Alma mater, but also shows their com­mit­ment to ex­pe­ri­ence new things. When no one imag­ined a con­cept of dat­a­cen­ter, CSL be­came an ex­per­tise in the year 2001. The other lines of busi­ness like en­ter­prise so­lu­tion (2002-03) and en­ergy ef­fi­ciency so­lu­tions fol­lowed in the years that came.

NOT-A-CAKEWALK DAYS

Choice so­lu­tions, then worked typ­i­cally like a start up of these days. Lis­ten­ing to the suc­cess story, never think it was a cake-walk for them all the way. “We had tough­est time in 2000s along with the global econ­omy slapped the IT and en­abled ser­vices in­dus­try in the name of re­ces­sion. We had down­fall as got our fin­gers burnt and the sit­u­a­tion went be­yond con­trol and at once we had no clue about the next day. Thanks to the phoenix at­ti­tude of Choice so­lu­tion, we crawled, walked, ran and to­day fly­ing.” says Ja­gan fur­ther thank­ing choice so­lu­tions which stood with the or­ga­ni­za­tion in the tough times. Af­ter some­time, CSL im­ple­mented 360 de­gree trans­parence in the or­ga­ni­za­tion. At tough times, they in­fact called all the em­ploy­ees, ven­dors, board and other stake hold­ers and ex­plained them what went wrong and how they were plan­ning to come back. As promised the team built back the or­ga­ni­za­tion and won the trust of the clients. Some of the clien­tele which we lost in the tough times came back to them once things turned pos­i­tive.

CEO NOT TO GET IN FI­NAN­CIAL AC­TI­VATES

Ja­gan is firm in one as­pect- If you are the CEO of the com­pany, never ever try hav­ing the fi­nan­cial de­ci­sion mak­ing power within you. IT may sound awk­ward, How­ever, he stresses that he ex­per­i­mented suc­cess by stay­ing away from his or­ga­ni­za­tion fi­nan­cial de­ci­sions on a day-to­day-ba­sis. “At Choice so­lu­tions, fi­nan­cial day-to-day ac­tiv­i­ties are not within me. Even for me, I fol­low the sim­i­lar pro­ce­dures what any em­ployee would fol­low when it comes to fi­nance. When your ac­counts depart­ment is given fullest knowl­edge and re­spon­si­bil­i­ties, they can de­fend them­selves bet­ter- af­ter all they are the one who will be fac­ing the govern­ment or charted ac­coun­tants. Next, I would sug­gest the bud­ding or­ga­ni­za­tions to have a cul­ture that en­gages and evolves the peo­ple. The em­ploy­ees should think they are val­ued. Last sug­ges­tion would be, fo­cus only on the cus­tomers- they are the kings. If we have the best cus­tomers in place, the in­dus­try will chase be­hind.” he says.

BE­YOND BUSI­NESS

CSL ad­here to the norms in terms of CSR ac­tiv­i­ties. How­ever, as an in­di­vid­ual, I have a self-com­mit­ment to­wards bring­ing bet­ter in­dus­try lead­ers. In some B-Schools, Ja­gan is a part of the com­mit­tee that de­signs cour­ses for stu­dents. In leisure, Ja­gan trav­els (thanks to his ef­fi­cient team, he claims he can tour 365 days) while pho­tog­ra­phy is also his ever­green pas­sion.

Ja­gan­nath Kal­lakurchi Venko­barao, aka K.V. MD-CEO of Choice so­lu­tions My ini­tial days of the or­ga­ni­za­tion had the best team where the en­tire or­ga­ni­za­tion was looked af­ter by cer­tain peo­ple and I was con­cen­trat­ing only on the cus­tomer ac­qui­si­tion

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