The Favorite “Choice” for 25 Years
n a Paradigm shift of sorts, even while many organizations are busy promoting their success in social media platforms as Facebook
In a Paradigm shift of sorts, even while many organizations are busy promoting their success in social media platforms as Facebook, Hyderabad based Choice solutions (CSL) has an active Linkedin page which recognizes its employees to the industry upright. The company from its end claims it has a good rapport with 98% of their alumni network. Initiated as a ‘Startup’ of those days with dynamics, CSL celebrates its silver jubilee. The company stays true to their founding principles- which read in the order of Quality, Innovation, Excellence and Customer Satisfaction.
Jagannath Kallakurchi Venkobarao, aka K.V. MD-CEO of Choice solutions. Speaking to DQ Channels, Jagan utters the word, ‘my people’- for his employees every 5 minutes. Probably, the DNA of choice solutions might have been designed in such format. Jagan takes time to interact with Smepost amidst his choc –a – bloc schedule and get backs to his formative years in choice solutions.
A DREAM TURNS INTO REALITY
Elucidating his odyssey further, he goes on to state that “I was a first generation entrepreneur. With an organization experience of 6 years, entrepreneurship was an experiment for me. I made my mind to try that out and if success likes me, I will reciprocate. Touchwood! I never turned back till date.” says Jagan. He also says that more than technology, finance system, what they, in fact terms as the asset of the Choice solution is the people. The company invested on people big time. “When I was about to start the organization, it was my partner Ravi Devulapalli who stood behind to go ahead. Luckily, we were able to start cracking the deals, exactly the ninth day of the organization.”
ATTRACTING THE CUSTOMERS
Initially, Hyderabad was not the IT destination 25 years before. In case of an IT prospect one has to look at either Mumbai or Bengaluru. However, Jagan tried to explore that opportunity and thrived on that, thanks to the initial customer database. “My initial days of the organization had the best team where the entire organization was looked after by certain people and I was concentrating only on the customer acquisition. We initially started as a licensed software reseller and today we are into IMS, data centre, cloud, networking power and what not? As a furious young and energetic organization, we were not afraid of expansion.” says an ever-energetic Jagan. CSL had also explored the solar business only out of the passion towards physics, his prime subject in the Alma mater, but also shows their commitment to experience new things. When no one imagined a concept of datacenter, CSL became an expertise in the year 2001. The other lines of business like enterprise solution (2002-03) and energy efficiency solutions followed in the years that came.
Choice solutions, then worked typically like a start up of these days. Listening to the success story, never think it was a cake-walk for them all the way. “We had toughest time in 2000s along with the global economy slapped the IT and enabled services industry in the name of recession. We had downfall as got our fingers burnt and the situation went beyond control and at once we had no clue about the next day. Thanks to the phoenix attitude of Choice solution, we crawled, walked, ran and today flying.” says Jagan further thanking choice solutions which stood with the organization in the tough times. After sometime, CSL implemented 360 degree transparence in the organization. At tough times, they infact called all the employees, vendors, board and other stake holders and explained them what went wrong and how they were planning to come back. As promised the team built back the organization and won the trust of the clients. Some of the clientele which we lost in the tough times came back to them once things turned positive.
CEO NOT TO GET IN FINANCIAL ACTIVATES
Jagan is firm in one aspect- If you are the CEO of the company, never ever try having the financial decision making power within you. IT may sound awkward, However, he stresses that he experimented success by staying away from his organization financial decisions on a day-today-basis. “At Choice solutions, financial day-to-day activities are not within me. Even for me, I follow the similar procedures what any employee would follow when it comes to finance. When your accounts department is given fullest knowledge and responsibilities, they can defend themselves better- after all they are the one who will be facing the government or charted accountants. Next, I would suggest the budding organizations to have a culture that engages and evolves the people. The employees should think they are valued. Last suggestion would be, focus only on the customers- they are the kings. If we have the best customers in place, the industry will chase behind.” he says.
CSL adhere to the norms in terms of CSR activities. However, as an individual, I have a self-commitment towards bringing better industry leaders. In some B-Schools, Jagan is a part of the committee that designs courses for students. In leisure, Jagan travels (thanks to his efficient team, he claims he can tour 365 days) while photography is also his evergreen passion.
Jagannath Kallakurchi Venkobarao, aka K.V. MD-CEO of Choice solutions My initial days of the organization had the best team where the entire organization was looked after by certain people and I was concentrating only on the customer acquisition