Ge­nius 3 in 1 So­lu­tion for Kids and Par­ents

DQ Channels - - Spotlight - ANUSHRUTI SINGH (anushrutis@cy­ber­me­dia.co.in) More on the web: Read the com­plete story at www dqchan­nels.com

To make learn­ing easy and in­ter­est­ing Con­veGe­nius has brought up with an in­ter­ac­tive so­lu­tion for chil­dren, CG Slate. CG Slate is an NCERT cur­ricu­lum-mapped, self-learn­ing tablet, es­pe­cially de­signed for In­dian kids of class K to 5 in or­der to make learn­ing fun, yet in­for­ma­tive.

Con­veGe­nius has part­nered with Len­ovo to pro­vide world-class hard­ware, and e-com­merce gi­ant, Flip­kart, is the on­line mar­ket­place through which CG Slate is rolled out in In­dia at INR 8,499.

The prod­uct cen­tres around a ‘gam­i­fied’ ap­proach to learn­ing, which means that the child feels like he/she is a part of a game, while he/she learns im­por­tant con­cepts through videos, in­ter­ac­tive books, sto­ries and work­sheets, and then gets re­warded based on his/her per­for­mance. The prod­uct cre­ates an en­vi­ron­ment that mo­ti­vates the child to en­joy the process of learn­ing, while help­ing them stay fo­cused, thus im­prov­ing re­ten­tion.

CG Slate has a unique Learn-Play-Shop ap­proach to learn­ing, which in­cen­tivises kids to self-learn without adult su­per­vi­sion, as parental con­trols take over when the kids use the tablet. As chil­dren learn more, they get points, which they can re­deem to watch car­toons, to play games and then to add their favourite toys to their wish­list, which their par­ents can buy for them later with at­trac­tive cash­backs linked to his/her per­for­mance. Also, the par­ents, through a root pass­word, can en­joy all the fea­tures of a stan­dard Len­ovo tablet, which makes CG Slate a pre­mium af­ford­able tablet for the en­tire fam­ily!

Man be­hind Con­veGe­nius and also MD, Jairaj Bhat­tacharya said, “We en­vi­sion CG Slate to be ev­ery child’s best friend for Learn­ing, En­ter­tain­ment, and Shop­ping. In this en­deav­our, we have part­nered with best-in-breed brands

such as Len­ovo and Flip­kart to en­sure a seam­less user and pur­chase ex­pe­ri­ence, re­spec­tively. CG Slate is an af­ford­able and com­pre­hen­sive mo­bile learn­ing so­lu­tion, which uses the im­mense po­ten­tial of gam­i­fi­ca­tion to per­son­alise learn­ing for kids, and sup­ple­ments reg­u­lar cur­ric­ula taught in school with NCERT-mapped con­tent.”

With the de­vel­op­ment of CG Slate, Con­veGe­nius is also fo­cus­ing on con­tent to pro­vide bet­ter qual­ity learn­ing. “this is the first re­tail ven­ture and we are fo­cus­ing more on con­tent part­ner­ships, if there is qual­ity con­tent we are tak­ing it and shar­ing it.”

In terms of CG Slate, Con­veGe­nius is right tar­get­ing to catch B2C mar­ket for this they an­nounced their first re­tail ven­ture to go on­line. Why on­line? It’s sim­ple, in words of Jairaj, “peo­ple use in­ter­net in lot of ways, they do on­line shop­ping which in­clude par­ents also, In this way we will reach out to them.”

How­ever, Con­veGe­nius also have plans to go off­line but not now, re­tail stores have to wait. On the other hand, Con­veGe­nius chose tablets to pro­vide ed­u­ca­tion in a unique way, but why only a tablet, an­swer­ing the ques­tion Jairaj said, “tablets are taken and used as only for en­ter­tain­ment de­vice, but we are mak­ing it more use­ful by turn­ing it in edu­tain­ment de­vice, for kids as well as for par­ents.”

There is also an in­tel­li­gent mas­cot – Titu, that guides the child through­out the learn­ing process by adap­tively rec­om­mend­ing ed­u­ca­tional con­tent based on the child’s learn­ing needs. It is built to be a ge­nius-com­pan­ion, and an able ac­com­plice to aid the kid’s ed­u­ca­tional jour­ney.

“orig­i­nally, kids are be­hind the idea of mas­cot, Titu. When kids started play­ing with CG Slate they sug­gested that it would be more in­ter­ac­tive if some car­toon char­ac­ter would help them in the process. So, that’s how Titu came up.” Says Jairaj.

Tablets are taken and used as only for en­ter­tain­ment de­vice, but we are mak­ing it more use­ful by turn­ing it in edu­tain­ment de­vice, for kids as well as for par­ents

(L-R) Tarun Gupta and Jairaj Bhat­tacharya

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