Genius 3 in 1 Solution for Kids and Parents
To make learning easy and interesting ConveGenius has brought up with an interactive solution for children, CG Slate. CG Slate is an NCERT curriculum-mapped, self-learning tablet, especially designed for Indian kids of class K to 5 in order to make learning fun, yet informative.
ConveGenius has partnered with Lenovo to provide world-class hardware, and e-commerce giant, Flipkart, is the online marketplace through which CG Slate is rolled out in India at INR 8,499.
The product centres around a ‘gamified’ approach to learning, which means that the child feels like he/she is a part of a game, while he/she learns important concepts through videos, interactive books, stories and worksheets, and then gets rewarded based on his/her performance. The product creates an environment that motivates the child to enjoy the process of learning, while helping them stay focused, thus improving retention.
CG Slate has a unique Learn-Play-Shop approach to learning, which incentivises kids to self-learn without adult supervision, as parental controls take over when the kids use the tablet. As children learn more, they get points, which they can redeem to watch cartoons, to play games and then to add their favourite toys to their wishlist, which their parents can buy for them later with attractive cashbacks linked to his/her performance. Also, the parents, through a root password, can enjoy all the features of a standard Lenovo tablet, which makes CG Slate a premium affordable tablet for the entire family!
Man behind ConveGenius and also MD, Jairaj Bhattacharya said, “We envision CG Slate to be every child’s best friend for Learning, Entertainment, and Shopping. In this endeavour, we have partnered with best-in-breed brands
such as Lenovo and Flipkart to ensure a seamless user and purchase experience, respectively. CG Slate is an affordable and comprehensive mobile learning solution, which uses the immense potential of gamification to personalise learning for kids, and supplements regular curricula taught in school with NCERT-mapped content.”
With the development of CG Slate, ConveGenius is also focusing on content to provide better quality learning. “this is the first retail venture and we are focusing more on content partnerships, if there is quality content we are taking it and sharing it.”
In terms of CG Slate, ConveGenius is right targeting to catch B2C market for this they announced their first retail venture to go online. Why online? It’s simple, in words of Jairaj, “people use internet in lot of ways, they do online shopping which include parents also, In this way we will reach out to them.”
However, ConveGenius also have plans to go offline but not now, retail stores have to wait. On the other hand, ConveGenius chose tablets to provide education in a unique way, but why only a tablet, answering the question Jairaj said, “tablets are taken and used as only for entertainment device, but we are making it more useful by turning it in edutainment device, for kids as well as for parents.”
There is also an intelligent mascot – Titu, that guides the child throughout the learning process by adaptively recommending educational content based on the child’s learning needs. It is built to be a genius-companion, and an able accomplice to aid the kid’s educational journey.
“originally, kids are behind the idea of mascot, Titu. When kids started playing with CG Slate they suggested that it would be more interactive if some cartoon character would help them in the process. So, that’s how Titu came up.” Says Jairaj.
Tablets are taken and used as only for entertainment device, but we are making it more useful by turning it in edutainment device, for kids as well as for parents
(L-R) Tarun Gupta and Jairaj Bhattacharya