Ingram Tech Forum Reiterates Digital Transformation
Organized for the first time in Mumbai, Delhi and Bengaluru by a national distributor, the forum saw more than 100 partners in each city
Organized for the first time in Mumbai, Delhi and Bengaluru by a national distributor, the forum saw more than 100 par tners in each city
Digital transformation is the name of the game for all tech vendors. But the road to digital transformation is not paved with gold. The Ingram Tech Forum 2016 across three cities o Bengaluru, Mumbai and Delhi decoded the delegates on how the partner ecosystem can leverage this opportunity for greater good. The evening discussions stressed that strong partner ecosystem will bring in bigger dividends.
What was unique about this forum was that this was the first time a National Distributor had brought together all the top OEMs in the country (HPE, IBM, Vmware, Emerson, Dell EMC among others) under one roof, with the promise to make this an annual affair henceforth.
No wonder, senior Ingram Micro executives set the agenda and roadmaps for the future association between the leading technology OEMs and the channel fraternity. Sanjay Achawal, Executive Director, Ingram Micro India talked about Ingram Micro’s Cloud competencies and how channels can leverage it. He also mentioned how Ingram has morphed into an end-to-end player in the IT distribution space.
Manoj Pandey, GM, North, Ingram Micro India spoke at length on the theme and nitty gritty of partnering to power the Next Gen Enterprise, and also about the fact that Ingram Micro presently stands positioned exactly as a Giant Distribution. Stressing upon the statistics and developments that shape up the subject matter of acquisitions and alliances in the
Technological landscape, Pandey also delineated the Pan India footprint service capacity building which is taking momentum for good and the vistas of which will be tread upon by the Partner fraternity for the next decade.
Atul Gaur, Executive Managing Director – Mobility, Ingram Micro India, said in a session at the start of the day, “We have a significant increase in our products and constantly upgrade our services. Overall, we have 2000 plus channel partners and 1700 plus vendors. We act as a bridge between technology providers, OEMs and address customer needs via our capabilities.” Ingram Micro emphasized that thrust of the sessions with partners was to decide what the business solutions that they develop should look like. Since the company’s business model was entirely partner driven.
ANALYSING SECURITY, IBM WAY
Ingram Micro focused on value added lifecycle services with select vendors, cloud and commerce fulfillment. Being that cybersecurity is an important area of concern, Santosh Shriyan, Channel Business Leader – West, IBM India, says, “Just having perimeter security is not enough as 55 percent of attacks are from insider threats. Cloud security is the first step
towards end user visibility. There is a need for a holistic and integrated approach towards cybersecurity that takes all factors into consideration. IBM has the most diverse and deepest security portfolio.” IBM also provided a demonstration of its security systems for servers since on premise security was a crucial area of concern. Sadhwani also stated that cloud security was the first step towards end user visibility since hackers tend to attack devices rather than security systems.
Mitul Mehra while addressing the audience on Opportunities in Analytics and Cognitive Computing stressed on the fact that with the coming of a colossal amount of connected devices globally and torrents of Data pouring in from spaces as Social Media, Photo Files besides the already existing unstructured data, there comes the critical requirement of analytics which is where IBM plays a significant role, making inroads throughout. He added that Partners deploying their analytic solutions will be in a win win situation nevertheless with 60% of Margin profits to themselves. He informed that SMBs and Mid Sized Enterprises too can avail their offerings. Emerson also caters to critical requirements as Data Governance, Enterprise Content Management for instance which can be availed by customers and clients. Gaurav Bhasin elaborated on the fact that 70% of Data are PI Data and Intellectual property. He touched upon points as to what are the critical approaches that the enterprises strive from their end to protect Big Data from the user level.
DIGITAL DISRUPTION, HPE PREDICTION
Prasun Talukdar, Country Manager-Channel, HPE dealt with the challenges faced being a businessman and seller in his interaction and points raised at the session. He stressed upon the buzzword of a phenomena that disruption of technology was becoming showing statistics as to how 70% of the Tech landscape is wireless and that too 24*7 to support his statements on current trends hovering over the technology circuit. He informed that India ranks 77th in the league of Digitised nations that are there on the face of this world. He also went on to make a near prophecy while dealing with developments in the Indian tech scene and quipped that by the inroads made in the nation’s tech circuit till 2020, the advancing years will witness the value creation of India’s landscape to peak billions. He was quick to opine that 2020 will be the eventful year from the working calendar’s pages which will see the Nation wearing another feather to its cap of many firsts by earning the sobriquet of ranking among the order of countries that will be having the highest GDP growth by making inroads in spaces and verticals ranging from Social Mobility to IOT.
It is interesting to take note of the fact that Information Technology as a standalone entity in itself that stands tall in the current jet – set century, having come of age, presently is no longer a part of the business, rather it is the business itself, as stated famously by the chairman of Mahindra and Mahindra when quizzed once about competitors thronging the business circuit while drawing a cue from the success story of origins which Ola and Uber as brands (given their slick knowhow and expertise made smartly minimalistic use of) have to their belt. At a Time when the world witnesses paradigm shifts in the global technological circuit likened to metaphoric or allegorical sounding statements as for instance, Data is the next currency and also “Digital Disruption” as a near phenomena runs on the lines of catchphrases and trending buzzwords as, “Orange is the New Yellow” and “Sitting is the New Standing” the year 2020 will prophetically witness close to 30 million devices under the Digital Disruption gambit and wave.
Santosh Kulkarni, Country Manager, Business development- Smart Solutions, Emerson
Network Power touched points that stand advantageous for partners whosoever will avail Data Center Solutions from Emerson. He quipped that in the case of Data Centers there are some pre determiners which are there by default such as metrics ranging from monitoring to smoke detection, water leak detection, measuring the temperature that is building, fire suppression and cooling features in built within the rack of Data Centers that are critical for the health and congenial functioning of the Data Center Installation deployment itself. He informed that Emerson from its end in the Data Center segment has product offerings in store as for instance, Smart Aisle, which has more than eight racks to it besides the other single rack product offerings and deployments as well.
He announced, “Emerson India is becoming Vertiv in 2017 and is currently undergoing a transition. Our transition shall not impact any areas of our business.” Kulkarni expressed a great degree of knowledge with regard to Big Data. Kulkarni said during the session,” In the last two years, 90 percent of the world’s data was generated. The need for integrated data centers has never been greater. With data centers the role of cyber-security has also acquired increasing prominence.”
Vincy Kwatra, Distribution Account Manager, Axis Communications, held a session on surveillance and physical security. He shared some of the latest surveillance technology by Axis Communications. Some of these were being used in border control applications and other areas demanding the highest degree of security. He also shed some light on the work that Axis was doing towards the Internet of Things (IoT) since it was a strong emerging field. Kwatra said, “Zatar is an IoT enabled platform that makes it easy to build IoT enabled devices and apps.” The sessions that were held later focused on the role of the Internet of Things, the opportunities in analytics and cognitive computing, disruptive technologies such as 3D printing. A spokesperson from Ingram stated that 3D printing is being used in space to print food where cooking is not impossible. He explained that the possibilities in terms of applications with 3D printing were enormous and there was also a 3D printed Airbus in the works.
Brainstorming session with the audience at Ingram Micro Tech Forum
Partners checking out 3D technology from Ingram Micro
Prasun Talukdar, Country Manager-Channel, HPE dealt with the challenges faced being a businessman and seller
Santosh Kulkarni, Emerson Network Power talked about Smart Data Centers
Channels can leverage cloud competencies—Sanjay Achawal, Ex. Director, Ingram Micro
Manoj Pandey, GM, North, Ingram Micro India. Riding high on the event agenda
Guests observing stalls at Tech Forum
Milind Sonawane, Sr. Sales Engineer, Nimble Storage