Shop­matic Woos E-com­merce As­pi­rants through its Plat­form

With the Dig­i­tal In­dia ini­tia­tive and Start-up In­dia Stand-up In­dia Ac­tion Plan, 2017 is the per­fect time for dig­i­tal start-ups to carry forth their busi­nesses

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Shop­matic is an in­ter­na­tional e-com­merce com­pany which was founded in De­cem­ber 2014 to en­able busi­nesses to sell their prod­ucts and ser­vices on­line. It de­vel­ops unique web store, list­ing prod­ucts on mar­ket­places and on so­cial me­dia chan­nels to pro­vide in­sights on how to sell on­line.

The com­pany has two prod­ucts in the mar­ket: Shop­matic Pro which builds one’s cus­tom­ized e-com­merce web­site us­ing the desk­top and Shop­matic Go which builds one’s web­site us­ing your mo­bile phone app.

Shop­matic Go is a revo­lu­tion­ary mo­bile ap­pli­ca­tion ex­clu­sively launched for In­dian sell­ers to cre­ate their on­line stores us­ing their mo­bile phone in less than two min­utes and sell their prod­ucts, ideas and hob­bies to cus­tomers across In­dia. It al­lows all in­di­vid­u­als and mer­chants to de­velop their e-com­merce stores by click­ing pic­tures of their prod­ucts, en­abling pay­ments, and sell­ing their prod­ucts by shar­ing on so­cial chan­nels from their phones.

With this app, the com­pany will en­able lakhs of off­line

sell­ers to dig­i­tize their busi­nesses and also help new age Face­book, What­sApp, In­sta­gram sell­ers to scale their on­line busi­nesses for free.


“In­dia is home to more than 51 mil­lion small and medium busi­nesses. Our plat­form can po­ten­tially help all th­ese mer­chants go on­line and grow their busi­nesses at a na­tional as well as in­ter­na­tional level,” said Anurag Avula, CEO, Shop­matic.

In Jan­uary 2016, the com­pany signed a deal with on­line pay­ments gi­ant PayPal to en­able its mer­chants to ex­pand their global sales. The move also marked PayPal’s first tie-up with an In­dian part­ner. The start-up has also tied up with Cit­rus Pay. Ac­cord­ing to Avula, the com­pany has been able to pro­pel the busi­ness for­ward through ac­qui­si­tion and help­ing more sell­ers, prod­uct build and ex­pand­ing our mar­ket foot­print. For In­dia, one of our big­gest high­light has been the launch of Shop­matic Go which is es­ti­mated to be a game changer in how sell­ers es­tab­lish their on­line busi­ness us­ing their mo­bile phones. We have seen a tremen­dous down­load rate since our launch date and have al­ready seen trans­ac­tions start - a sure sign that we are en­abling busi­nesses in a new unique way.

“We have also made our core web plat­form avail­able for Busi­ness Ser­vices too- now sell­ers who are in­ter­ested in sell­ing a ser­vice can also use our core web plat­form. We also pro­vide the op­tion of sell­ers who are sell­ing ser­vices to even­tu­ally ex­pand their busi­ness to sell­ing prod­ucts too. This en­tire process can hap­pen with a click of a but­ton and as per the needs of the seller”, he says.

Shop­matic has also tied up with e-com­merce lo­gis­tics firm like Del­hivery and global trans­porta­tion ma­jor Aramex for de­liv­ery. So that any­one can choose the net­work de­liv­ery cov­er­age and pric­ing op­tion that are most rel­e­vant for your tar­geted au­di­ence and mar­ket. Shop­matic has also part­nered with PayPal and CAIT.


Avula says, “We are very ex­cited with this launch es­pe­cially since it sup­ports Dig­i­tal In­dia ini­tia­tives to take busi­nesses on­line. In the first cou­ple of weeks, we have got phenom­e­nal re­sponse to GO! With the mo­bile pen­e­tra­tion of the coun­try be­ing so high, we are cer­tain that the im­pact of our prod­uct will be great, in a mar­ket like In­dia.”

“Our go-to-mar­ket strat­egy en­tails of mix of ac­tiv­i­ties dig­i­tal mar­ket­ing ef­forts, Feet-on-Street pro­grams, events and road shows. In ad­di­tion to this, we are lever­ag­ing strate­gic part­ner­ships to reach mil­lions of cus­tomers, want­ing to go on­line, from ev­ery nook and cranny of the coun­try. We also plan to launch lan­guage ver­sions of our plat­form which will make it easy for cus­tomers across re­gions to un­der­stand and avail of our of­fer­ing,” he adds.

He con­cludes by say­ing, “With the Dig­i­tal In­dia ini­tia­tive and Start-up In­dia Stand-up In­dia Ac­tion Plan, 2017 is the per­fect time for dig­i­tal start-ups to carry forth their busi­nesses. At Shop­matic, we also hope that the en­trepreneurs that we are cre­at­ing through our plat­form will also find their tri­umphs in this ever chang­ing en­vi­ron­ment.

We feel 2017 and the years ahead will be an­other

great time for us to es­tab­lish our­selves as the voice of sell­ers. We will work to­wards ways of op­ti­miz­ing our busi­ness growth that adapts to the chang­ing land­scape of our in­dus­try. Shop­matic will also be ex­pand­ing to more mar­kets like In­done­sia, Philip­pines and Thai­land to name a few where we feel our plat­form would bring value to the sell­ers there. We also have ex­cit­ing new part­ner­ships lined-up and ways to drive a unique sell­ing ex­pe­ri­ence with Shop­matic.”


The com­pany has few key cus­tomers in dif­fer­ent cat­e­gories such as Olive by De­sign, ed­u­ca­tional toys, pet food, and cus­tom­ized gift boxes. The com­pany claims that cus­tomers are happy with their e-com­merce web­sites.

“I loved the ex­pe­ri­ence of set­ting-up my on­line shop (Olive by De­sign) in a mat­ter of hours, right from reg­is­ter­ing the do­main to set­ting up the de­sign, adding the pay­ment gate­way and the lo­gis­tics. It was all taken care of with as­sis­tance from the Shop­matic team and I did not have to think or do any re­search as to which pay­ment gate­way I need to use or which lo­gis­tic com­pany to sign up with - which would do a home pickup for my ship­ments. There are two fea­tures that re­ally stood-out; the first is be­ing a home­preneur. I have been try­ing to start an on­line shop since last year but have al­ways been bogged down by nu­mer­ous pa­per­work re­quire­ments be­fore even con­tem­plat­ing my busi­ness on­line. Shop­matic re­ally helped me move on­line in a mat­ter of days with a ready on­line store. The sec­ond was the in­vest­ment, be­ing a sub­scrip­tion model and only pay­ing $20 a month be­cause of which I am able to pay for the ser­vice as part of run­ning my busi­ness and I am able to utilize my cap­i­tal for ex­pand­ing my prod­uct line. In this new age, women should em­power them­selves to do the work of their lik­ing and make their own stand in the so­ci­ety. I have worked in many dif­fer­ent roles and now be­ing a home­preneur, I put in a lot of ef­fort to de­velop a unique prod­uct which is very new to the In­dian mar­ket and I had re­ceived a ter­rific re­sponse from both male and fe­male cus­tomers, this tells me that the so­ci­ety today is open to ac­cept­ing more fe­male en­trepreneurs, like my­self,” says Priya Har­jai, Olive by De­sign.

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