Your Data, My Data, Our Data

- DEEPAK GHODKE, Coun­try Man­ager, Tableau In­dia

DQ Channels - - Front page - ANUSHRUTI SINGH anushrutis@cy­ber­me­dia.co.in

Data is clearly a key el­e­ment in any busi­ness de­ci­sion process today and al­most ev­ery or­ga­ni­za­tion will say they make de­ci­sions based on data, or that they want to. Ac­cord­ing to NASSCOM, the In­dian An­a­lyt­ics ser­vices in­dus­try is grow­ing at a CAGR of 25% and is poised to touch USD 2.3 Bil­lion by 2018. With large prospects of Data an­a­lyt­ics growth in In­dia, Busi­ness An­a­lyt­ics Soft­ware maker Tableau is aim­ing to fo­cus more on chan­nel struc­ture and bol­ster­ing its cus­tomer base to tap In­dian mar­kets. It has re­cently in­tro­duced an­other ver­sion of Tableau soft­ware 10.3 to help or­ga­ni­za­tions achieve data-driven in­sights faster than ever.

In talks with DQ Chan­nels Deepak Ghodke, Coun­try Man­ager, Tableau In­dia gave in­sights on com­pany GTM strate­gies and chang­ing cus­tomer trends is what lead­ing to in­no­va­tions in key met­rics. Ask­ing the ob­vi­ous ques­tion why Tableau? He says, ‘Why not Tableau, Com­pa­nies nowa­days are push­ing data an­a­lyt­ics a lot for their own growth. They are adopt­ing Tableau tech­nol­ogy in a big way for their space. The sim­plest rea­son for that is fric­tion in adopt­ing our tech­nol­ogy is so min­i­mal that cus­tomers find it easy to go for it.’

Cit­ing the used case stud­ies of Marico in Mumbai and Eveready in Kolkata Deepak ex­plains how these cus­tomers were ben­e­fit­ted by vi­su­al­ized data to teams from var­i­ous de­part­ments in the com­pany, and this has helped drive a change man­age­ment ini­tia­tive to pro­vide easy-to-con­sume and highly cus­tom­ized dash­boards/re­ports (up­dated with the lat­est data) to the com­pany’s de­ci­sion­mak­ers and man­age­ment. ‘Marico’s pri­mary chal­lenge was to rec­og­niz­ing buy­ing pat­terns of their prod­uct i.e co­conut oil and fine tun­ing their strate­gies and of­fer­ings to please the In­dian tastes and pref­er­ences. With Tableau de­ployed, Marico now has stan­dard­ized re­ports in a clean PDF for­mat and cus­tom­ized dash­boards with vizzes re­flect­ing DEEPAK GHODKE, Coun­try Man­ager, Tableau In­dia all man­ner of KPIs for man­agers to get the in­sights they need out of the data.’

‘Marico busi­ness man­agers now save about 5 to 20 man-hours per month, per an­a­lyt­i­cal re­port. They have also de­vel­oped and de­ployed more than 40 re­ports and dash­boards since im­ple­ment­ing Tableau in 2013.’ He added.

Same hap­pens with Eveready In­dus­tries, they have adopted Tableau to pro­vide sim­ple vi­su­al­iza­tion of com­plex data for sup­ply chain and mar­ket­ing. They saw more than 500 % ROI in less than 6 months of adop­tion.

IN­DIAN MAR­KET IS AN­A­LYT­I­CAL BACK BONE

With changed busi­ness trends here in In­dia, firms are in­creas­ingly re­al­iz­ing that in­vest­ing in an­a­lyt­ics is a strate­gic dif­fer­en­tia­tor. Adop­tion has been high­est amongst the Tele­com, BFSI and e-Com­merce sec­tors, who con­tinue to in­vest and in­no­vate with smart an­a­lyt­ics.

To Tableau, In­dia is one of the strate­gic mar­ket place and com­pany will con­tinue to in­vest time and money here as there is lot of po­ten­tial and Ma­chine learn­ing and ar­ti­fi­cial in­tel­li­gence are set­ting the game up. ‘In­dia is the an­a­lyt­i­cal back­bone of the world. What we pro­duce in terms of an­a­lyt­ics here, is used in global mar­kets. We will con­tinue to strengthen and ex­pand that.’ Deepak states to ex­plain how im­por­tant In­dian Mar­kets to them are.

He fur­ther ex­plains the im­por­tance of chan­nel ecosys­tem and the­ory of land and ex­pand is what Tableau is aim­ing for. ‘Tableau In­dia com­menced its op­er­a­tions in 2013, and In­dia is al­ways strate­gic mar­ket for us. We have al­ways ini­ti­ated our ap­proach in In­dia with chan­nel part­ners who would un­der­stand not only the lo­cal ge­og­ra­phy but also can take the leap of un­der­stand­ing the Tableau and this grow­ing field of data an­a­lyt­ics vi­su­al­iza­tion, and in turn co-re­late with in­dus­try. We are broadly fo­cus­ing on ex­pand­ing our chan­nel ecosys­tem which is di­vided into 4 ground strate­gies. Apart from tap­ping big re­sellers as chan­nel part­ners, fo­cus is on tier 2 part­ners (small com­pa­nies, fo­cused on data an­a­lyt­ics) as well. Se­condly, fo­cus is on tech­nol­ogy part­ner­ships, peo­ple who make data and cloud in­fra­struc­ture. In this con­text we are part­ners with AWS, Azure, Google Cloud, sophos, Ter­ra­data etc. Thirdly our fo­cus is on OEMs, i.e, tak­ing tableau and em­bed­ding it in their prod­ucts eg- IBM iLog. The fourth one is tap­ping big Sys­tem In­te­gra­tors as chan­nel part­ners. Chan­nel ecosys­tem so far is re­ally strong and we will con­tinue to in­vest in it.’

Apart from strong hold on dif­fer­ent busi­ness ver­ti­cals, Tableau is also work­ing to tap govern­ment sec­tor. It has al­ready worked with Cen­tre of Good Gov­er­nance (CAGG), Hy­der­abad and is look­ing for­ward to get as­so­ci­ated with GST and GSPs.

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