NICE Part­ners with Bright­star

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NICE an­nounced a new strate­gic part­ner­ship with Bright­star In­dia. The col­lab­o­ra­tion will sup­port a re­gional launch of NICE Up­tiv­ity, the com­pre­hen­sive scal­able work­force op­ti­miza­tion so­lu­tion for the small and medium-sized en­ter­prise (SME) mar­ket.

Bright­star In­dia, a branch of the lead­ing mo­bile ser­vices com­pany Bright­star Global, man­ages de­vices and ac­ces­sories across the wire­less ecosys­tem and pro­vides IT in­fra­struc­ture prod­ucts.

In ad­di­tion, fa­cil­i­tated by its part­ner­ship with NICE, the com­pany is ex­pand­ing its en­ter­prise so­lu­tion of­fer­ings in key in­dus­try ver­ti­cals.

To­gether, NICE and Bright­star In­dia are in­tro­duc­ing a cut­ting-edge work­force op­ti­miza­tion suite to mid-mar­ket or­ga­ni­za­tions in In­dia, as well as to mar­kets in Sri Lanka, Bangladesh and Nepal.

NICE Up­tiv­ity is an in­tu­itive, easy-to-use so­lu­tion that in­cor­po­rates ro­bust record­ing, qual­ity as­sur­ance, speech and data an­a­lyt­ics, and coach­ing tools, as well as real-time, cus­tomer sur­vey and per­for­mance man­age­ment fea­tures.

Its unique flex­i­bil­ity, based on a mod­u­lar struc­ture, fa­cil­i­tates in­de­pen­dent cus­tom con­fig­u­ra­tions, easy im­ple­men­ta­tion and su­pe­rior scal­a­bil­ity.

Dar­ren John Rush­worth, Pres­i­dent, NICE APAC, “The Bright­star In­dia and NICE part­ner­ship are about bring­ing the mar­ket lead­ing WFO suite for SMEs to the In­dian and South Asian mar­kets. Our col­lab­o­ra­tion to in­tro­duce the Up­tiv­ity WFO Suite will greatly ben­e­fit com­pa­nies which are poised for growth or have multi-lo­ca­tion op­er­a­tions. As a fully scal­able so­lu­tion, it fully scales to meet chang­ing ex­pec­ta­tions. NICE so­lu­tions, pro­vided and sup­ported by Bright­star In­dia, are help­ing to bridge the gap be­tween the needs of to­day and the goals of to­mor­row.”

De­val Parikh, CEO, Bright­star In­dia, “As NICE’s glob­ally rec­og­nized record­ing and work­force man­age­ment so­lu­tions are in­cor­po­rated in NICE Up­tiv­ity, we be­lieve that our part­ner­ship is well po­si­tioned to rapidly meet a grow­ing de­mand for im­proved per­for­mance in the SME mar­ket in In­dia. The com­plete and mod­u­lar Up­tiv­ity brings to­gether record­ing, so­phis­ti­cated an­a­lyt­ics, the voice of the cus­tomer feed­back, qual­ity as­sur­ance and mul­ti­fac­eted per­for­mance mon­i­tor­ing. These ca­pa­bil­i­ties are go­ing to drive NICE mar­ket and busi­ness ex­pan­sion in South­east Asia and we, at Bright­star, are pleased to have the op­por­tu­nity to help make it hap­pen.”

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