“Bitdefender is already a famous brand worldwide” ZAKIR HUSSAIN RANGWALA
In a one on one with DQ Channels, Zakir Hussain Rangwala- Director, BD soft, Country Partner of Bitdefender shares the main focus of the company in the Indian Market.
HOW HAS BITDEFENDER BEEN FUNCTIONING IN INDIA SINCE ITS INCEPTION HERE IN THE COUNTRY?
Since we have started from August and September in Indian market and our main focus was the business, customers for SMB and consumers. Bitdefender is already a famous brand worldwide and we have been growing successfully. Of course we had faced demonetization and GST which slowed us for a time being but at the same time when it comes to retail we are quite everywhere and reaches the customer in every segment.
WHAT ARE BITDEFENDER’S FOCUS AREAS IN INDIA? PLEASE EXPLAIN YOUR ENGINE OF GROWTH HERE.
Government, institution, medicals, and colleges we have started in these sectors and the idea was not to segment ourselves. And Bitdefender is the product which is totally depended on the cloud so you don’t need an infra and server or setup and make all those technical things and then set up an antivirus. You can easily deploy the policy from the cloud and the mobile phone and can have the results. Also we are gaining lot of traction in market and are definitely going very well. We have already grown 30% from what we did last year.
WHAT WOULD BE THE PROPORTIONAL CONTRIBU TION TO BITDEFENDER’S TOPLINE BETWEEN CON SUMER & CORPORATE BUSINESS?
Corporate is little more than the consumer because at the time of GST we were struggling for our consumer so we got little slow in the sense. And at the moment I would say it is 60 % on SMB corporate point and the 40% is on the consumer point. But it will change very fast. Because consumer is basically very fast and we are launching our more products in the market in next 2 months.
WHAT IS THE RATIONALE BEHIND THE GTM STRATEGY BITDEFENDER IS PURSUING IN INDIA?
What we did in India is we segmented partners in selling, retail, online, partners who sell to small medium customers and of course than we have a set of partners who is only selling to very big corporate. So we are around these four types of segments in which we have established our partners. Right now we haven’t put any efforts to going after the verticals as such. But we have lots of our customers in universities and colleges.
ELABORATE ON BITDEFENDER’S CHANNEL STRAT EGY AS PART OF ITS GTM.
Right now in corporate we have more than 100 partners across India who are dealing in SMB and powerful businesses. We do lot of programs for partners. So they are getting trained as well. And of course they are getting a better proportion on how to function for their requirements. We do these initiatives as our go to marketing strategy.
WHAT SORT OF GROWTH ARE YOU EXPECTING THIS YEAR?
We are expecting 50% of growth.
ZAKIR HUSSAIN RANGWALA Director, BD Soft, Country Partner of Bitdefender