“Ev­ery busi­ness is as­pir­ing to be an imag­ing busi­ness”

In a face to face chat with DQ Chan­nels, Vi­jay Wad­hawan, Di­rec­tor, Sys­tems So­lu­tions Di­vi­sion at PANA­SONIC IN­DIA speaks about the LOBs in which Pana­sonic mainly func­tions in In­dia

DQ Channels - - Channel pulse - VI­JAY WAD­HAWAN, Di­rec­tor, Sys­tems So­lu­tions Di­vi­sion, Pana­sonic In­dia

WHAT ARE THE LOBs IN WHICH PANA­SONIC MAINLY FUNC­TIONS IN IN­DIA?

We have four lines of busi­ness within our B2B arm in the coun­try. The first one is cam­eras in which we have four cat­e­gories. They are Dig­i­tal cam­eras/ still cam­eras, pro­duc­tion and video cam­eras. Se­condly we have Tough­book and Tough­pad, mainly Tough com­put­ers. Third we have our Se­cu­rity So­lu­tions which in­cludes Sur­veil­lance, video door phones, PDXs, print­ers and fax. Also I would like to add that we are bring­ing ex­cit­ing print­ers and fax busi­ness this year. Lastly, we have our Dig­i­tal so­lu­tions like pan­els and pro­jec­tors in the mar­ket out of which we are re­ally get­ting ben­e­fit­ted.

WHAT WOULD BE THE CONTRIBU TION OF EACH OF TH­ESE LOBs TO THE OVER­ALL TOPLINE?

10% of the rev­enue con­tri­bu­tion comes from Tough­pad. 40 % from the DSM group and rest 30% comes from Dig­i­tal so­lu­tions. Gen­er­ally the con­tri­bu­tion goes up to 40% but last year it went down to 30% be­cause of de­mon­e­ti­za­tion and the GST im­pact. Thank­fully that drop in sales ac­tu­ally got com­pen­sated by the panel busi­ness. All of a sud­den there was an up­ward swing in the panel mar­ket. Al­though it is part of the B2B busi­ness, but the mo­tion of busi­ness are pri­mar­ily B2C. Video walls and dig­i­tal sig­nage have seen huge boom. Whether its a mall, re­tail, bank­ing any­thing, ev­ery busi­ness is as­pir­ing to be an imag­ing busi­ness.

WHAT ARE THE VER­TI­CALS IN WHICH PANA­SONIC HAS SUC­CEEDED IN MAK­ING ITS PRES­ENCE? IS THERE ANY GOV­ERN­MENT PROJECT?

First I would like to tell about Maruti, where we have sold close to 25000 pan­els in three years. Ev­ery show­room has 6-9 screens. Pana­sonic has bagged projects un­der the gov­ern­ment’s Smart City and Safe City ini­tia­tives. Un­der the smart cities Pana­sonic In­dia will soon be de­ploy­ing sur­veil­lance cam­eras in the cities of Bhopal and Lud­hi­ana. Un­der the safe cities project we have al­ready de­ployed cam­eras in the re­gions of Panchkula and Gur­gaon whereas Lucknow is un­der con­sid­er­a­tion right now. We’ve also bagged Emami Project in Hyderabad & Tiru­pati along­side gov­ern­ment housing project in Orissa. Video con­fer­enc­ing is also part of GSM busi­ness. There the growth is about 50%. We also have a Rs 35-37 crore project where Pana­sonic de­ployed 3500 tough pads in the UP Po­lice vans, and in 222 po­lice vans of Kar­nataka. The de­vice has suc­cess­fully as­sisted them in co­her­ent com­mu­ni­ca­tion with the con­trol room, for crimes that need ur­gent in­ter­ven­tion of the po­lice depart­ment. Right now we are in dis­cus­sion with Ra­jasthan po­lice and Ch­hat­tis­garh po­lice and Ma­ha­rash­tra po­lice on this front.

WHAT ARE THE INI­TIA­TIVES YOU ARE TAK­ING TO PRO­MOTE THE BRAND ON THE IMAG­ING BUSI­NESS FRONT?

Ev­ery week we train 30-40 videog­ra­phers how to use 4K in our cen­tres. We have an­other cen­tre in Ban­ga­lore and one more is com­ing up in Kar­nataka. We are in­vest­ing a lot in photo fairs. We have our brand am­bas­sadors like Taapsee Pannu who is fol­lowed by the youth pho­tog­ra­phers.

VI­JAY WAD­HAWAN, Di­rec­tor, Sys­tems So­lu­tions Di­vi­sion, PANA­SONIC IN­DIA

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