We are mak­ing in­roads into newer seg­ments


Over the past one year, do you see a re­vival in the genset mar­ket re­flect­ing the per­ceived pick-up in in­fra­struc­ture ac­tiv­i­ties? For us at Cooper, we find grow­ing op­por­tu­nity in the genset mar­ket, marked by im­proved eco­nomic sen­ti­ment and in­fra­struc­ture im­pe­tus. The “Make in In­dia stand­point is also hold­ing us in good stead as our prod­ucts were de­signed for global stan­dards and built with high­est lev­els of qual­ity and ma­te­ri­als. We are mak­ing in­roads into newer seg­ments and our mar­ket share is grow­ing.

Our prod­ucts are world class and hence new mar­kets of Europe, South Amer­ica and Asia pa­cific are open­ing up. The prod­ucts are well re­ceived and per­for­mance is very en­cour­ag­ing. With diesel prices even­tu­ally com­ing out of the sub­sidy fold what im­pact do you see on the diesel-based genset in­dus­try? Can genset tech­nol­ogy do its bit in off­set­ting the higher cost of gen­er­a­tion? Diesel will con­tinue to be the fuel of choice for power drives, both for power gen­er­a­tion ap­pli­ca­tions and bulk trans­porta­tion. Glob­ally oil prices are at their low­est cur­rently and ap­pear to stay this way for the near fu­ture. Diesel en­gine tech­nolo­gies are de­vel­op­ing rapidly both in terms of lower emis­sions, cleaner burn­ing and power out­put ef­fi­ciency. We at Cooper have al­ready in­vested in the ap­pro­pri­ate tech­nol­ogy, de­sign and in­fra­struc­ture to de­velop, man­u­fac­ture and mar­ket th­ese en­gines. We have a range of new en­gines soon to be launched which will be path break­ing and revo­lu­tion­ary. What is your view on the role of so­lar power in the power backup in­dus­try? It is the govern­ment’s man­date to de­velop so­lar power gen­er­a­tion of 20,000 mw by 2022. So­lar power has an im­por­tant role to play for us as we move to­wards be­com­ing one of the world’s lead­ing economies. We at Cooper are work­ing closely with sev­eral ag­gre­ga­tors and in­te­gra­tors pro­vid­ing a hy­brid power so­lu­tion of DG sup­ply and so­lar power. It has been a year and a half since the CPCB-II norms have been of­fi­cially in force. What is your view on their com­pli­ance? The Cooper range of prod­ucts was de­signed in 2010 to meet th­ese CPCB II norms

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