T&M player CEM makes foray in In­dia

Electrical Monitor - - PROFILES -

EM, a man­u­fac­turer and world leader in ad­vanced test­ing & mea­sur­ing in­stru­ments, has an­nounced its en­try into the In­dian mar­ket. CEM In­dia is a joint ven­ture with an In­dian com­pany and shall be headed by Vikram Bhansali, who has more than 20 years of ex­pe­ri­ence in the field.

CEM in­stru­ments are amongst the most ad­vanced in the world, a re­lease from CEM In­dia said. CEM’s range of borescopes and ther­mal im­agers will rev­o­lu­tionise the preven­tive main­te­nance prac­tices in In­dia. The com­pany plans to in­vest in ed­u­cat­ing and equip­ping the main­te­nance teams to get in-depth un­der­stand­ing of th­ese new main­te­nance prac­tices, the re­lease noted.

“The real chal­lenge was to draw a bal­ance be­tween the Value for Money mind­set of In­dian con­sumer and the tech­nol­ogy we wanted to pro­vide” says Vikram Bhansali. “How­ever, the three in-

Chouse R&D cen­tres have worked for months to work out the magic for us. We want to be the lead­ers in In­dia repli­cat­ing the suc­cess sto­ries we had cre­ated in Euro­pean & North Amer­i­can mar­kets.”

CEM range of in­stru­ments in­clude in­frared ther­mome­ters, borescopes, air qual­ity me­ters, dig­i­tal mul­ti­me­ters, clam­pon me­ters, in­su­la­tion testers, elec­tri­cal testers, light me­ters, sound level me­ters, thermo-anemome­ters, gas de­tec­tors, manome­ters in­stru­ments.

CEM is ISO-9001 cer­ti­fied and the prod­ucts are ap­proved by glob­ally bench­marked UL, GS, CE and RoHS. It has launched a unique 48-hour re­place­ment within the war­ranty pe­riod. CEM prod­ucts can be sourced from www.ce­mindia.com & will avail­able across all lead­ing e-com­merce por­tals like tolexo, paytm, ur­jakart and in­dus­try­buy­ing, the re­lease added.




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