Note to Read­ers E

Electrical Monitor - - EDITORIAL -

lec­tri­cal Mon­i­tor was launched in 2006 to serve the power fra­ter­nity with lat­est news and de­vel­op­ments in the power and elec­tri­cal equip­ment sec­tor. Launched as a fort­nightly tabloid, it was sub­se­quently con­verted into a monthly pub­li­ca­tion. Within a short time of its launch, the pub­li­ca­tion met with very en­cour­ag­ing re­sponse from both read­ers and ad­ver­tis­ers. As you are aware, dur­ing the last cou­ple of years, the print world has been fac­ing mount­ing pres­sures on its op­er­a­tional cost due to fall­ing ad­ver­tise­ment rev­enues and ris­ing print­ing costs. The prob­lem is even more se­vere in the B2B seg­ment of the print me­dia. Elec­tri­cal Mon­i­tor is no ex­cep­tion to this phe­nom­e­non. Re­spond­ing to the chang­ing busi­ness dy­nam­ics, world over pub­li­ca­tion houses are mov­ing from print to on­line medium which not only al­lows faster and cost-ef­fec­tive dis­sem­i­na­tion of in­for­ma­tion but also gives read­ers free­dom to con­sume at one’s con­ve­nience. Fol­low­ing the global trend, Eco­nomic Re­search In­dia Pvt Ltd (ERIL) has de­cided to stop the print ver­sion of Elec­tri­cal Mon­i­tor and pro­vide news and in­sights on www.elec­tri­cal­moni­tor.com — a con­ve­nient medium. Ac­cord­ingly, ef­fec­tive May 1, 2016, ERIL will not pub­lish print as well as e-copies of Elec­tri­cal Mon­i­tor. Mean­while, our sub­scrip­tion team will con­tact sub­scribers of Elec­tri­cal Mon­i­tor (both print and e-copy) in­di­vid­u­ally and in­form them about re­fund of the unused sub­scrip­tion amount. We would like to thank all our avid read­ers and loyal ad­ver­tis­ers for the sup­port ex­tended to us over the years. Yours truly Shashikant Hegde Ed­i­tor Eco­nomic Re­search In­dia Pvt Ltd

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