Chand­mal Goliya, manag­ing di­rec­tor, Kusam Elec­tri­cal In­dus­tries Ltd

Hard work, hon­esty and com­pas­sion are the foun­da­tions on which Chand­mal Goliya, manag­ing di­rec­tor, Kusam Elec­tri­cal In­dus­tries Ltd, has built his com­pany. In a candid con­ver­sa­tion with Baishakhi Dutta, busi­ness jour­nal­ist, Elec­tron­ics Bazaar, he shares hi

Electronics Bazaar - - Contents -

Iwas born in Bikaner city in Ra­jasthan. My fa­ther owned an ex­clu­sive shop in that city, where he sold gramo­phones, records, re­frig­er­a­tors, ra­dios and other elec­tronic gad­gets. I was the sec­ond son among four broth­ers and two sis­ters. My fa­ther was from Jodhpur city and my mother from Bikaner. My grand­fa­ther, fa­ther and un­cles had mi­grated from Jodhpur to Bikaner seek­ing new av­enues of busi­ness, even­tu­ally es­tab­lish­ing this ex­clu­sive shop. Be­ing the son of a busi­ness­man, my fa­ther ad­mit­ted me to a lo­cal school which gave a lot of im­por­tance to the math­e­mat­i­cal ta­bles. This helped me de­velop a sharp mind, which has been use­ful to me through­out my life.

My school­ing started in Mumbai in Don Bosco High School, Matunga, where I com­pleted my S.S.C (Std 10). I then joined Jai Hind Col­lege, Church­gate, Mumbai and stud­ied sci­ence dur­ing my in­ter­me­di­ate (what is to­day re­ferred to as ‘+2’, higher sec­ondary or pre-univer­sity). Hav­ing passed in­ter sci­ence with a first class, I got ad­mis­sion into Sar­dar Pa­tel Col­lege of En­gi­neer­ing, Mumbai. Af­ter study­ing for one year at SPC of En­gi­neer­ing, I sought a trans­fer to Vic­to­ria Jubilee Tech­ni­cal In­sti­tute (VJTI), where I stud­ied for two years in the elec­tri­cal branch. I grad­u­ated in 1967, with a first class.

Why I chose this pro­fes­sion

I chose the field of elec­tri­cal mea­sur­ing in­stru­ments be­cause it was our fam­ily busi­ness. My idol was my fa­ther, the late Shri Paras­mal Goliya who was a pi­o­neer in this field. It was he who mo­ti­vated, in­spired and guided me through out my life. The jour­ney of life has been hard. When I joined the busi­ness, the mea­sur­ing in­stru­ments field was a very lim­ited sec­tor. There was no proper mar­ket­ing struc­ture to fol­low, and so I had to travel all over In­dia to set up a strong dealer net­work, cov­er­ing ev­ery nook and cor­ner of the coun­try. I had to estab­lish our com­pany’s cre­den­tials against many lead­ing In­dian and for­eign com­peti­tors.

Hav­ing vis­ited many fac­to­ries in Ja­pan dur­ing the 1970s and 80s, and also un­der­gone train­ing at sev­eral of them for the man­u­fac­ture of elec­tri­cal in­stru­ments, I have been very much in­flu­enced by their method of work­ing. They are highly ded­i­cated to their work and their motto is, “Do any piece of work only once, but do it so per­fectly that it does not have to be re­peated.” At our com­pany, we train our peo­ple with the same phi­los­o­phy.

By re­lent­less hard work and a never-give-up at­ti­tude, I have at­tained suc­cess in which­ever field I have en­tered, be it pro­fes­sional or so­cial. I like to work in chal­leng­ing sit­u­a­tions and when I am able to over­come the chal­lenges, I feel im­mensely sat­is­fied.

Piv­otal mo­ments

Af­ter com­plet­ing my grad­u­a­tion, I joined the fam­ily busi­ness of man­u­fac­tur­ing elec­tri­cal mea­sur­ing in­stru­ments. Dur­ing my train­ing in Ja­pan, I was highly im­pressed by the ded­i­ca­tion and sin­cer­ity of the Ja­panese peo­ple to­wards their work. That, along with their in­nate sense of punc­tu­al­ity and the high qual­ity of their work, left a last­ing impression on me.

Dur­ing one of my vis­its to Ja­pan, I had fixed an ap­point­ment to meet an ex­ec­u­tive at my ho­tel at 2 pm. As I had an­other ap­point­ment in the morn­ing, I got de­layed reach­ing my ho­tel. The ex­ec­u­tive with whom I had the ap­point­ment, waited for 15 min­utes and left. He left a note for me stat­ing that he had come to the ho­tel and, since I was not avail­able, had cho­sen to leave. This left a very deep im­pact on me. This in­ci­dent taught me that in life, time is very im­por­tant and one should al­ways be punc­tual, keep­ing one’s com­mit­ment with ev­ery­one. Un­for­tu­nately, in In­dia, many peo­ple do not have any re­spect for time. We tend to waste our time on un­nec­es­sary things and choose to ig­nore our priorities.


I was a mem­ber of the Ro­tary Club of Bom­bay Up­town from 1974 to 1994. Dur­ing those years, I ar­ranged many events for the com­mu­nity like eye camps, food and note book dis­tri­bu­tion to needy per­sons, ca­reer coun­selling, etc. I am also a life mem­ber of the As­so­ci­a­tion for Over­seas Tech­ni­cal Schol­ar­ship (AOTS), which is based in Ja­pan. I have un­der­gone two months’ train­ing at AOTS in Osaka for its ’Fac­tory Man­age­ment in Medium Scale In­dus­tries (FMMI)’ course. This train­ing helped me tremen­dously to un­der­stand and learn Ja­panese man­u­fac­tur­ing

meth­ods, their punc­tu­al­ity, qual­ity con­scious­ness and perfection in what­ever they do.

I am also a life mem­ber of the Ahmed­abad Man­age­ment As­so­ci­a­tion and have at­tended many man­age­ment pro­grammes con­ducted by em­i­nent speak­ers.

In the so­cial field, I was a trus­tee of the Shree Ma­havir Jain Arad­hana Ken­dra, Koba District, Gandhinagar, Gu­jarat for more than 10 years. This in­sti­tu­tion has the largest col­lec­tion of books and manuscripts on Jain phi­los­o­phy. The en­tire com­puter sec­tion was set up by my­self and one of the Jain monks af­fil­i­ated with the in­sti­tu­tion. The books are ac­ces­si­ble to all Jain sad­hus and schol­ars lo­cated in any part of the world.

I was also the honorary sec­re­tary of the All In­dia In­stru­ment Man­u­fac­tur­ers and Deal­ers As­so­ci­a­tion. Dur­ing this time, I or­gan­ised two ex­hi­bi­tions for in­stru­ment man­u­fac­tur­ers at Pune and Vapi.

I have served on the board of di­rec­tors of the Jain In­ter­na­tional Trade Or­gan­i­sa­tion, which pro­vides ed­u­ca­tion and em­pow­er­ment to Jains. Our fam­ily has also es­tab­lished a pal­lia­tive care unit for cancer pa­tients at­tached to the cancer hos­pi­tal at Bikaner. I have re­ceived the Life­time Achieve­ment Award from the ‘Elec­tron­ics Maker’ magazine.

Work ethics

Sim­plic­ity and frank­ness are the two be­havioural as­pects that at­tract me to peo­ple. Ev­ery­one who is well ac­quainted with me knows that I am not a com­pli­cated per­son. Be­cause of my truth­ful­ness and sim­ple life­style, peo­ple like to be associated with me.

My com­pany fol­lows pro­fes­sional man­age­ment pro­cesses. Both my sons play a cru­cial role in the tech­ni­cal, fi­nan­cial and ad­min­is­tra­tive ac­tiv­i­ties of my com­pany. They lead a team of qual­i­fied em­ploy­ees who per­form the dif­fer­ent op­er­a­tions of the or­gan­i­sa­tion. I be­lieve in treat­ing my em­ploy­ees as my fam­ily mem­bers and try to get to know them per­son­ally.

Per­sonal life

At present, my fam­ily in­cludes my wife, a daugh­ter and two sons. My daugh­ter is mar­ried and set­tled in Ahmed­abad. She has four chil­dren. My elder son, who is an elec­tron­ics en­gi­neer, has two sons and my younger son who is a CA, has one daugh­ter. I fol­low the ideal of liv­ing a sim­ple and hon­est life. I want to fo­cus more on my pas­sion for so­cial service.

Dur­ing my school and col­lege days, I used to col­lect stamps from dif­fer­ent coun­tries. I also like old Hindi black-and-white movies and the songs from Hindi movies of the 1940s-60s. But, of late, I spend most of my free time in so­cial ac­tiv­i­ties.

In the next five years, I hope to be much more ac­tive on the so­cial front, work­ing for the up­lift­ment of the less priv­i­leged in so­ci­ety.

Words of wis­dom

I would like to ad­vise all bud­ding young en­trepreneurs that the key to suc­cess is hard work and be­ing hon­est to your­self. God will take care of the rest if you are do­ing your bit hon­estly. In life, there is suc­cess and fail­ure. Fail­ures should be con­sid­ered as a way of learn­ing, prior to achiev­ing suc­cess. Never stop be­cause of a fail­ure.

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