EVEREADY IN­DUS­TRIES BETS ON THE AP­PLI­ANCES AND LED BUSI­NESSES FOR GROWTH

Electronics Bazaar - - Led News -

Eveready In­dus­tries In­dia is look­ing be­yond its tra­di­tional dry cell bat­tery busi­ness and hopes that its new elec­tri­cal ap­pli­ances and LED light­ing busi­nesses will be­come ma­jor growth driv­ers.

The 110-year-old com­pany, which for­ayed into fans and air pu­ri­fiers ear­lier this year, ex­pects ` 5 bil­lion in rev­enues to come from the ap­pli­ances and the LED light­ing seg­ments this fis­cal year.

This is ex­pected to be around 30 per cent of the com­pany’s to­tal turnover for the pe­riod. Eveready earned a rev­enue of ` 13.93 bil­lion in FY 2016. In the nine months ended De­cem­ber

31, 2016, its rev­enue was at ` 11.01 bil­lion.

With re­spect to the LED busi­ness, the firm’s MD, Am­ri­tan­shu Khai­tan said that the firm’s di­ver­si­fi­ca­tion into the space has proved to be very suc­cess­ful. As a re­sult, the com­pany’s over­all light­ing busi­ness has grown al­most two times in the last three years.

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