Philips presents interactive luminous vinyl flooring
Philips Lighting, in collaboration with Tarkett, has introduced interactive vinyl flooring using connected LED technology. The specially developed vinyl tiles are embedded with cuttingedge LED technology that enables retailers to use the floor to advertise, interact with and guide customers through any store or building.
Luminous vinyl flooring is available in a wide variety of decor themes and finishes, such as wood, mineral effects and graphic designs. This interactive flooring is made using an innovative light translucent formula that enables glowing effects. The connected LED lights in the flooring allow displays to be pre-programmed or personalised with just the tap of a smartphone screen or the click of a mouse. Also, real-time Internet content is displayable, as the cloud-based content management system can link to an external social media channel such as a Twitter feed.
The new Luminous vinyl flooring, principally aimed at retail and hospitality environments, enables the broadcasting of luminous messages, animations and advertisements on the floor to provide unique customer experiences and help drive sales.