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Tablets’ web traf­fic to ex­ceed smart­phone traf­fic by early next year

Adobe Sys­tems has an­nounced a re­port that ex­am­ines how global web­site traf c and en­gage­ment dif­fer when the vis­i­tor is on a tablet, smart­phone or PC. Ac­cord­ing to the re­port, tablet de­vices will gen­er­ate more Web traf c than smart­phones by early 2013 and that con­sumers nd brows­ing web­sites on tablets nearly as en­gag­ing as on PCs.

The re­sults in­di­cate that tablets have be­come a chan­nel very dis­tinct from smart­phones. While apps have proven to be a highly valu­able and im­por­tant com­po­nent of a mo­bile strat­egy, com­pa­nies will in­vest in op­ti­mis­ing mo­bile web­pages for the grow­ing and af uent tablet de­mo­graphic.

An­other nd­ing in­di­cates that the share of web­site vis­its from tablets grew about ten times faster than smart­phones’ in the rst two years af­ter mar­ket in­tro­duc­tion and more than 300 per cent last year. This rapid growth is driven by both higher rates of tablet ship­ments and a dis­pro­por­tion­ately higher num­ber of web­site vis­its per tablet than smart­phones.

Mo­bile memory chip growth driven by smart­phones and me­dia tablets

New smart­phones and tablets will act as key cat­a­lysts for con­tin­ued healthy growth of the mo­bile memory semi­con­duc­tor space in the next few years, with rev­enue grow­ing a mod­est but healthy 6 per cent this year—ac­cord­ing to an IHS iSup­pli Mo­bile & Em­bed­ded Memory Mar­ket Tracker re­port.

Rev­enue for mo­bile memory is pro­jected to reach $14.9 bil­lion this year—up from $14.1 bil­lion in 2011. The mo­bile memory fore­cast in­cludes ash memory seg­ments of NAND and NOR, NAND sub-seg­ment of em­bed­ded multimedia card, as well mo­bile dy­namic ran­dom- ac­cess memory sec­tor.

An even big­ger 9 per cent in­crease is an­tic­i­pated in 2013 for mo­bile memory as more smart­phone and tablet prod­ucts re­quir­ing higher memory den­si­ties come into the mar­ket­place. By 2015, mo­bile memory rev­enue will peak at $17.9 bil­lion.

In­dian elec­tron­ics mar­ket to reach Rs 200 tril­lion by 2020

With con­tin­u­ing growth in local man­u­fac­tur­ing, the In­dian elec­tron­ics mar­ket is ex­pected to reach Rs 500 bil­lion by this year-end and Rs 200 tril­lion by 2020—ac­cord­ing to As­socham. In year 2010, the elec­tron­ics mar­ket was re­port­edly worth Rs 32.5 tril­lion.

Ex­perts opine that the in­dus­try is ca­pa­ble of ris­ing to this vol­ume if the do­mes­tic man­u­fac­tur­ing is given a boost. This would help in bridg­ing the de­mand-sup­ply gap and gen­er­ate mass em­ploy­ment in the coun­try. The cham­ber high­lighted the need for fos­ter­ing in­no­va­tion and devel­op­ing clus­ters for local pro­duc­tion.

In­di­ans con­tinue to in­vest in high- cost tablets

The sec­ond half of 2011 saw backto-back launches of low-cost me­dia tablets.

“While there are sev­eral me­dia tablets be­ing launched in the sub-$200 price range, sim­ply low­er­ing the av­er­age sell­ing price of me­dia tablets may not lead to the de­sired growth in the mar­ket,” ac­cord­ing to Aish­warya Singh, re­search an­a­lyst at ABI Re­search.

How­ever, me­dia tablets from the do­mes­tic hand­set mak­ers, such as Mi­cro­max, may be the right prod­ucts at the right price point for the mass mar­ket, re­vealed the new study In­dian Me­dia Tablet Mar­ket by ABI Re­search.

It is in­ter­est­ing to note that In­dian con­sumers con­tinue to in­vest in branded tablet PCs. This trend is ev­i­dent from the fact that the top three players—Ap­ple, Samsung and RIM—now en­joy nearly 85 per cent of the mar­ket share in tablet PCs. The pricey Ap­ple iPad man­aged to main­tain its top po­si­tion with 51 per cent mar­ket share.

While Samsung oc­cu­pied the sec­ond spot with 24 per cent mar­ket share, RIM was the third largest player with a 10.4 per cent mar­ket share.

Govern­ment to de­velop hard­ware clus­ters in West Ben­gal

The West Ben­gal govern­ment’s draft IT pol­icy lays em­pha­sis on devel­op­ing hard­ware clus­ters in the state. The state has identi ed Kolkata and Tier-II towns like Asan­sol, Falta, Kharag­pur, Kalyani and Silig­uri as prospec­tive

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