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Tablets’ web traffic to exceed smartphone traffic by early next year
Adobe Systems has announced a report that examines how global website traf c and engagement differ when the visitor is on a tablet, smartphone or PC. According to the report, tablet devices will generate more Web traf c than smartphones by early 2013 and that consumers nd browsing websites on tablets nearly as engaging as on PCs.
The results indicate that tablets have become a channel very distinct from smartphones. While apps have proven to be a highly valuable and important component of a mobile strategy, companies will invest in optimising mobile webpages for the growing and af uent tablet demographic.
Another nding indicates that the share of website visits from tablets grew about ten times faster than smartphones’ in the rst two years after market introduction and more than 300 per cent last year. This rapid growth is driven by both higher rates of tablet shipments and a disproportionately higher number of website visits per tablet than smartphones.
Mobile memory chip growth driven by smartphones and media tablets
New smartphones and tablets will act as key catalysts for continued healthy growth of the mobile memory semiconductor space in the next few years, with revenue growing a modest but healthy 6 per cent this year—according to an IHS iSuppli Mobile & Embedded Memory Market Tracker report.
Revenue for mobile memory is projected to reach $14.9 billion this year—up from $14.1 billion in 2011. The mobile memory forecast includes ash memory segments of NAND and NOR, NAND sub-segment of embedded multimedia card, as well mobile dynamic random- access memory sector.
An even bigger 9 per cent increase is anticipated in 2013 for mobile memory as more smartphone and tablet products requiring higher memory densities come into the marketplace. By 2015, mobile memory revenue will peak at $17.9 billion.
Indian electronics market to reach Rs 200 trillion by 2020
With continuing growth in local manufacturing, the Indian electronics market is expected to reach Rs 500 billion by this year-end and Rs 200 trillion by 2020—according to Assocham. In year 2010, the electronics market was reportedly worth Rs 32.5 trillion.
Experts opine that the industry is capable of rising to this volume if the domestic manufacturing is given a boost. This would help in bridging the demand-supply gap and generate mass employment in the country. The chamber highlighted the need for fostering innovation and developing clusters for local production.
Indians continue to invest in high- cost tablets
The second half of 2011 saw backto-back launches of low-cost media tablets.
“While there are several media tablets being launched in the sub-$200 price range, simply lowering the average selling price of media tablets may not lead to the desired growth in the market,” according to Aishwarya Singh, research analyst at ABI Research.
However, media tablets from the domestic handset makers, such as Micromax, may be the right products at the right price point for the mass market, revealed the new study Indian Media Tablet Market by ABI Research.
It is interesting to note that Indian consumers continue to invest in branded tablet PCs. This trend is evident from the fact that the top three players—Apple, Samsung and RIM—now enjoy nearly 85 per cent of the market share in tablet PCs. The pricey Apple iPad managed to maintain its top position with 51 per cent market share.
While Samsung occupied the second spot with 24 per cent market share, RIM was the third largest player with a 10.4 per cent market share.
Government to develop hardware clusters in West Bengal
The West Bengal government’s draft IT policy lays emphasis on developing hardware clusters in the state. The state has identi ed Kolkata and Tier-II towns like Asansol, Falta, Kharagpur, Kalyani and Siliguri as prospective