MRF goes up­mar­ket

Perfinza is the only In­dian tyre to get Mercedes-Benz’s seal of ap­proval

Evo India - - FIRST LOOK - WORDS by SIRISH CHAN­DRAN

ex­ten­sive ex­pe­ri­ence of In­dian roads and con­di­tions into mak­ing the Perfinza the bench­mark for com­fort without com­pro­mis­ing on dry and wet han­dling. Tests were con­ducted not only in In­dia but in Ger­many and Spain and with Mercedes-Benz be­ing the by-word for lux­ury cars, the first man­u­fac­turer test­ing was done by their en­gi­neers at IDADA in Barcelona cul­mi­nat­ing in the cov­eted MO mark grac­ing the 245/45 18-inch Perfinza tyre for the E-Class. The Perfinza range is avail­able in sizes from 15inch to 18-inch and we have been test­ing the 17-inch tyre on the Mercedes-Benz CLA-Class for the past two months in wet and dry con­di­tions on In­dian roads (re­view in the Tried & Tested sec­tion on page 211).

Cur­rently the range is avail­able from MRF’s pre­mium Tire­tok and T&S show­rooms across In­dia for 60 cars. “Our R&D en­gi­neers had one word in mind when they en­gi­neered this tyre – per­fec­tion”, said Koshy K Vargh­ese, ex­ec­u­tive VP mar­ket­ing of MRF at the launch. The Perfinza range starts at un­der `6000 for the two 15-inch sizes, `8300 for 16-inch, `12,200 for the W-rated and `13,400 for the Y-rated 17-inch size, and `18,200 for the 18-inch MO tyre. The lat­ter is the only In­di­an­made tyre to get the Mercedes Orig­i­nal seal of ap­proval, a big feather in MRF’s cap. It must be said here that MRF aren’t play­ing the pric­ing game and these tyres are only marginally cheaper than the com­pe­ti­tion. Com­pany of­fi­cials say their in­tent is not to be the cheap­est lux­ury car tyre but to de­liver the per­for­mance of im­ported tyres with best-in-class com­fort and low noise on In­dian roads, build­ing de­mand on the back of strong prod­uct at­tributes.

With mo­tor­sport suc­cess build­ing a solid rep­u­ta­tion for MRF in in­ter­na­tional mar­kets – they’ve won the APRC ti­tle for eight years in a row, the Aus­tralian rally cham­pi­onship runs on MRF rub­ber now and they also sup­ply a con­sid­er­able number of rac­ing tyres to the UK. MRF are also plan­ning to in­tro­duce these tyres in in­ter­na­tional mar­kets.

Left:

Rahul Mam­men, man­ag­ing di­rec­tor, Arun Mam­men, vice chair­man and man­ag­ing di­rec­tor, crick­eter AB de Vil­liers, K M Mam­men, chair­man and Koshy K Vargh­ese, ex­ec­u­tive vice-pres­i­dent mar­ket­ing of MRF

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