Evo India - - CONTENTS -

In con­ver­sa­tion with Rahil An­sari, Head, Audi In­dia

MEET THE MAN STEER­ING AUDI’S In­dian op­er­a­tions in what is quite pos­si­bly the tough­est pe­riod in the Ger­man brand’s decade-old jour­ney in In­dia. And he’s tak­ing a selfie. It tells you a lot about Rahil An­sari. You don't do self­ies? That's your prob­lem. You think red shoes are too loud? Too bad, that's not going to stop him. Rahil has that con­fi­dence about him. You need to be gutsy to say, at your very first press con­fer­ence in front of the na­tional me­dia, “Audi budhe logo ke liye nahin hai.” (“Audi isn’t for old peo­ple” – old at heart he later clar­i­fies to me.) He backs up that con­fi­dence with an en­ergy char­ac­ter­is­tic of his age. And he will need all that con­fi­dence and en­ergy to turn around Audi’s In­dian op­er­a­tions that have been caught up in the tur­moil af­fect­ing its par­ent, the lack­lus­ter sales of its sis­ter brands and the non-stop as­sault from ri­vals rid­ing on wave after wave of new launches.

Since Fe­bru­ary when he took over the reins he has been grind­ing away, pre­par­ing the busi­ness case for new cars and SUVs, lay­ing down a new strat­egy to get Audi back to where it was till re­cently – at the top of the In­dian lux­ury car mar­ket. At least In­dia isn’t all-new to him. Rahil looks

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