User friendly de­vices for weather & mar­ket fore­cast

FICCI Business Digest - - Front Page -

ICCI in as­so­ci­a­tion with the

of Earth Sciences, Gov­ern­ment of In­dia, or­gan­ised a con­fer­ence on Lo­ca­tion Based Ser­vices (LBS) 2014 on the theme 'Trans­form­ing Co­or­di­nates to Busi­ness' in New Delhi on June 3, 2014. This is the sec­ond edi­tion of the pro­gramme, which had an ex­clu­sive fo­cus on trans­form­ing and us­ing co­or­di­nates for dif­fer­ent de­ci­sion mak­ing pro­cesses, be it the gov­ern­ment or the cor­po­rate. The con­fer­ence aimed to ex­plore the util­ity of LBS across var­i­ous do­mains. LBS have an ar­ray of ap­pli­ca­tions for in­di­vid­u­als, en­ter­prises and the gov­ern­ment. The speak­ers de­lib­er­ated on the present mar­ket con­di­tion for ex­pan­sion of LBS in In­dia with spe­cial em­pha­sis on busi­ness an­a­lyt­ics, track­ing sys­tems, work­force man­age­ment and route op­ti­mi­sa­tion.

While de­liv­er­ing the key­note ad­dress, Dr. Shailesh Nayak, Sec­re­tary, Min­istry of Earth Sciences, Gov­ern­ment of In­dia, urged industry to de­sign user friendly de­vices to pro­vide in­for­ma­tion on weather in re­mote ar­eas and at places where in­for­ma­tion dis­sem­i­na­tion is dif­fi­cult, such as fish­er­men who are 50-60 kms away from the sea coast. In ad­di­tion to whether fore­cast­ing, a built-in in­for­ma­tion sys­tem en­com­pass­ing mar­ket be­hav­iour could be an added ad­van­tage to peo­ple en­gaged in agri­cul­tural, hor­ti­cul­ture, fish­ing, etc. For ex­am­ple, in­for­ma­tion about mar­ket rates to fish­er­men so as to give them an idea of where to sell their catch.

High­light­ing ini­tia­tives of the gov­ern­ment, he said that around five mil­lion farm­ers are be­ing pro­vided with in­for­ma­tion about crops and weather con­di­tions reg­u­larly which has helped in in­creas­ing pro­duc­tiv­ity. Also, fish­er­men are us­ing LBS and al­most 90 per cent of them do not go out into the sea with­out check­ing weather con­di­tions. Be­sides th­ese, a glider has been launched which is able to de­tect the ap­proach­ing cy­clones and Tsunami.

The spe­cial ad­dress by K. Jayak­is­han, Ex­ec­u­tive Vice Pres­i­dent - Cor­po­rate Strat­egy & Busi­ness De­vel­op­ment, Delhi In­te­grated Multi Mo­dal Tran­sit Sys­tem Ltd., high­lighted some of the chal­lenges that LBS faces such as user ma­tu­rity, pro­pri­etary so­lu­tions, stan­dard­i­s­a­tion of pro­to­cols and paid app down­loads. Show­cas­ing the use of LBS at DIMTS as a case study, he de­tailed that un­der this scheme GPS based Au­to­matic Ve­hi­cle Lo­ca­tion (AVL) sys­tem has been de­ployed on all buses, which makes mon­i­tor­ing op­er­a­tions of the fleet much eas­ier.

The in­au­gu­ral ses­sion wit­nessed pre­sen­ta­tion from Ra­jesh Mathur, Chair, FICCI Com­mit­tee on Geospa­tial Tech­nolo­gies. Elab­o­rat­ing on the GIS sys­tem, he said that Lo­ca­tion An­a­lyt­ics in­te­grates ge­og­ra­phy with ex­ist­ing busi­ness sys­tems and pro­cesses. In his clos­ing re­marks, Dr. Vivek Lall, Co-Chair, FICCI Home­land Se­cu­rity Com­mit­tee, added that the global LBS mar­ket will con­sol­i­date at an av­er­age growth of 30 per cent (CAGR) from 2010-15. A sub­stan­tial amount of this growth is ex­pected to come from the Asia Pa­cific re­gion, es­pe­cially In­dia and China.

In ad­di­tion to the above pre­sen­ta­tions, Dr. A Di­dar Singh, Sec­re­tary Gen­eral, FICCI, said that FICCI is cur­rently work­ing on the larger vi­sion of main­stream­ing ap­pli­ca­tions of geospa­tial tech­nol­ogy as an ef­fec­tive de­ci­sion-mak­ing tool for gov­er­nance in In­dia.

The in­au­gu­ral ses­sion was fol­lowed by a ple­nary key­note of Chetan Krishnaswamy, Coun­try Head – Pub­lic Pol­icy, Google. His pre­sen­ta­tion fo­cused on the magic of maps in to­day's world. About 41 per cent of the peo­ple on in­ter­net use Google Maps ser­vices and there are about one bil­lion ac­tive monthly Google Map users across one mil­lion sites. He em­pha­sised that the great­est strength of LBS is

its abil­ity to cus­tomise apps across plat­forms, de­vices etc. He em­pha­sised on the ma­jor chal­lenges of LBS that is to de­con­trol data when it comes to gov­ern­ment sys­tems. There is vast amount of data avail­able in the gov­ern­ment realm, which is not eas­ily avail­able in the pub­lic do­main. Thus, there is a need for the gov­ern­ment to start re­think­ing the is­sues. The gov­ern­ment fur­ther should stan­dard­ise APIs to en­sure that the fo­cus is more on the open stan­dards, then per­haps us­abil­ity chal­lenges will be ad­dressed.

The first ses­sion of the con­fer­ence was de­voted to 'Field Work­force Man­age­ment'. The ses­sion was chaired by San­deep Rai Rathore, IG – NDRF & CD, Min­istry of Home Af­fairs. While ma­jor­ity of In­dian busi­nesses have adopted soft­ware for mon­i­tor­ing, plan­ning and de­ci­sion mak­ing, work­force man­age­ment is yet a man­ual task at large. Field work­force man­age­ment so­lu­tions al­low plan­ners to en­hance ef­fi­ciency of their staff for pro­vid­ing bet­ter ser­vices at lower cost. The speak­ers of the ses­sion rep­re­sented the gov­ern­ment and industry alike. M. L. Sri­vas­tav, DIG – Forests, Min­istry of En­vi­ron­ment and Forests, Gov­ern­ment of In­dia, high­lighted the use of LBS in field work­force man­age­ment from the per­spec­tive of forestry. He said that the gov­ern­ment has iden­ti­fied ar­eas for tech­no­log­i­cal in­ter­ven­tion in the forestry sec­tor. Ro­hit Mani Sharma, Di­rec­tor & Coun­try Head, XSAT In­dia Ser­vices Pvt. Ltd., fo­cused on the tech­ni­cal­ity and func­tion­al­ity of us­ing LBS for work­force man­age­ment. Lastly, Kushal Nahata, CEO, Roboticwares Pvt. Ltd., fo­cused on the an­droid based track­ing so­lu­tion called 'far­eye'.

The lun­cheon key­note ad­dress was de­liv­ered by Taj Has­san, Spe­cial Com­mis­sioner (Traf­fic & Se­cu­rity), Delhi Po­lice. Elab­o­rat­ing on the ben­e­fits of lo­ca­tion tools for gov­er­nance, he fo­cused on the use of LBS in traf­fic man­age­ment. He de­tailed the ini­tia­tive, which the Delhi Po­lice has been tak­ing over the years to use LBS in pro­cesses such as is­sue of e-chal­lan, In­tel­li­gent Traf­fic Man­age­ment Sys­tem (ITMS), and the re­cently in­tro­duced mobile ap­pli­ca­tion of the Delhi Traf­fic Po­lice. ITMS has made roads com­par­a­tively safe with less con­ges­tion.

The last two ses­sions fo­cused on 'Track­ing and Route Op­ti­miza­tion' and 'Lo­ca­tion An­a­lyt­ics' with speak­ers com­ing from sec­tors as varies as food and beverages, footwear and lo­gis­tics.

L to R: K. Jayak­is­han, Ex­ec­u­tive Vice Pres­i­dent - Cor­po­rate Strat­egy & Busi­ness De­vel­op­ment, Delhi In­te­grated Multi Mo­dal Tran­sit Sys­tem Ltd.; Dr. Vivek Lall, CoChair, FICCI Home­land Se­cu­rity Com­mit­tee and Pres­i­dent & CEO, Re­liance In­dus­tries Ltd.; Dr. A Di­dar Singh, Sec­re­tary Gen­eral, FICCI; Dr. Shailesh Nayak, Sec­re­tary, Min­istry of Earth Sciences, Gov­ern­ment of In­dia; Ra­jesh Mathur, Chair, FICCI Com­mit­tee on Geospa­tial Tech­nolo­gies and Vice Chair­man, NIIT-GIS Ltd. and Sumeet Gupta, Di­rec­tor, FICCI.

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