Nodal agency to link health­care ecosys­tem com­po­nents vi­tal

FICCI Business Digest - - Special Features -

Ra­jiv Aggarwal, Joint Sec­re­tary, Depart­ment of In­dus­trial Pol­icy and Pro­mo­tion (DIPP), has high­lighted the im­por­tance of the cre­ation of a nodal body to link the var­i­ous com­po­nents of the health­care ecosys­tem in or­der to ac­cel­er­ate 'Make in In­dia' for med­i­cal de­vices.

Speak­ing at the 'Global Con­fer­ence on Med­i­cal Elec­tron­ics & De­vices' on the theme, 'Med­i­cal Tech­nol­ogy – Key En­abler to Swastha Bharat', or­gan­ised by FICCI in New Delhi on May 1, 2015, Aggarwal said that DIPP would play an ini­tial lim­ited role in help­ing med­i­cal de­vices industry to suc­cess­fully carry out the ini­tia­tive.

San­gita Reddy, Chairperson, FICCI Ser­vices Coun­cil and FICCI Te­lan­gana & Andhra Pradesh State Coun­cil and Joint Man­ag­ing Di­rec­tor, Apollo Hos­pi­tals En­ter­prise Ltd., ad­vised med­i­cal elec­tron­ics & de­vice man­u­fac­tur­ers and health­care providers to in­no­vate and think out of the box , “us­ing their wits and hands” to pro­duce equip­ment for wide­spread screen­ing of po­ten­tial dis­eases af­flict­ing an in­di­vid­ual. This would ul­ti­mately em­power him to con­duct self­di­ag­nos­tic tests for pa­ram­e­ters such as blood sugar lev­els, heart con­di­tion and blood pres­sure.

Reddy said, “The most painful thing that health­care providers face to­day is the lack of early de­tec­tion of dis­eases,” which shifts the fo­cus to the chal­lenge of af­ford­abil­ity of health care for a pa­tient.

While ac­cess was a crit­i­cal com­po­nent in the re­ceipt of health care, Reddy em­pha­sised the need to adopt and main­tain qual­ity stan­dards of global lev­els. In­dia, she said, should not only be

recog­nised as a coun­try that pro­vides low-cost med­i­cal care but also matches the stan­dards that are the best in the world.

In this con­text, she un­der­lined the need for con­ver­gence of the de­liv­ery as­pi­ra­tions of the health care providers with those of the med­i­cal tech­nol­ogy man­u­fac­tur­ers to bring about a holis­tic de­vel­op­ment of health­care in the coun­try.

Reddy said the global med­i­cal de­vice out­sourc­ing ser­vices mar­ket stood at US$ 40 bil­lion and sug­gested the set­ting up of three to four med­i­cal zones in the coun­try to cap­ture a chunk of the out­sourc­ing mar­ket.

Med­i­cal de­vice out­sourc­ing ser­vices help Orig­i­nal Equip­ment Man­u­fac­tur­ers (OEMs) to shorten de­vel­op­ment and pro­duc­tion scale-up time, ex­pand mar­ket share, and ben­e­fit from premium pric­ing and cost ad­van­tages. The mar­ket, in gen­eral, closely fol­lows the growth pat­terns in the med­i­cal de­vice industry, and is also de­pen­dent on the ex­tent to which de­vice man­u­fac­tur­ers choose to out­source their manufacturing and as­sem­bly op­er­a­tions. The mar­ket is also sig­nif­i­cantly in­flu­enced by ris­ing in­ci­dence of dis­eases specif­i­cally car­diac and neu­ro­log­i­cal dis­or­ders, which are driv­ing de­mand for a wide va­ri­ety of med­i­cal de­vices.

In his pre­sen­ta­tion on 'En­gag­ing for Make in In­dia to­wards Swastha Bharat', Sushob­han Dasgupta, Chair­man, FICCI Med­i­cal De­vices Fo­rum, Man­ag­ing Di­rec­tor, John­son & John­son Med­i­cal In­dia & Pres­i­dent – NatHealth, said that many sec­tors in In­dia in­clud­ing health­care will ex­pe­ri­ence strong do­mes­tic mar­ket growth driven by in­creased con­sump­tion which can boost manufacturing.

He said that the op­por­tu­nity to trans­form from 'Make for In­dia' to 'Make in In­dia' was ap­pli­ca­ble to med­i­cal tech­nol­ogy in health­care as well. Yet there were chal­lenges in terms of in­verted duty struc­tures, prod­uct mar­ket & own­er­ship bar­ri­ers, land mar­ket and labour bar­ri­ers, in­fras­truc­ture and fa­cil­i­ta­tive poli­cies.

On the other hand, the fac­tors that will drive the 'Make in In­dia' process are the strong do­mes­tic de­mand for health­care ac­cess and af­ford­abil­ity, in­creased aware­ness ac­cel­er­at­ing need for in­sti­tu­tional ac­cess for treat­ment, and de­mand sup­ported by steady growth in in­fras­truc­ture across ge­ogra­phies

The per­ti­nent ques­tion, he said, was how to bal­ance de­ci­sion mak­ing be­tween en­cour­ag­ing lo­cal manufacturing and sup­port­ing launch of cut­ting edge in­no­va­tion in the In­dian mar­ket to meet the in­creased de­mand for health­care.

Sunil Khu­rana, Chair­man, FICCI Med­i­cal Elec­tron­ics Fo­rum and CEO & MD BPL Med­i­cal Tech­nolo­gies, pointed out that health­care fa­cil­i­ties were to­day con­cen­trated in ur­ban ar­eas and ru­ral ar­eas re­ceived a raw deal. Short­age of doc­tors was a ma­jor prob­lem, but their un­will­ing­ness to work in the ru­ral hin­ter­land was cre­at­ing ar­ti­fi­cial scarcity in the area.

He said chal­lenges posed by af­ford­abil­ity, ac­ces­si­bil­ity, aware­ness and qual­ity of ser­vice and man­power could be ad­dressed by lever­ag­ing med­i­cal tech­nolo­gies.

Ra­jiv Aggarwal, Joint Sec­re­tary, Depart­ment of In­dus­trial Pol­icy and Pro­mo­tion (ex­treme left), ad­dress­ing au­di­ence.

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