To drive MICE tourism, govt. work­ing to­wards fa­cil­i­tat­ing e-visas for con­fer­ence del­e­gates

FICCI Business Digest - - Contents -

Su­man Billa, Joint Sec­re­tary, Min­istry of Tourism, Gov­ern­ment of In­dia & Chair­man, In­dia Con­ven­tion and Pro­mo­tion Bureau (ICPB), has as­sured the tourism in­dus­try that the pro­vi­sion of e-visas for con­fer­ence del­e­gates would soon be­come a re­al­ity as the gov­ern­ment was aware that evisas would en­able Meet­ings In­cen­tives, Con­fer­ences Ex­hi­bi­tion (MICE) tourism to thrive. In­dia of­fered world-class MICE fa­cil­i­ties across the coun­try. There was a need for cre­at­ing aware­ness about the seg­ment and pro­vid­ing end-to-end so­lu­tions.

He added that a broad-based Task Force could be formed to kick­start the sec­tor in In­dia.

Ad­dress­ing the first edi­tion of 'Global MICE Travel Mart' (GMTM) or­ga­nized by FICCI jointly with the Min­istry of Tourism, Gov­ern­ment of In­dia and In­dia Con­ven­tion and Pro­mo­tion Bureau (ICPB) in New Delhi on May 19, 2016, Billa said that MICE tourism was suit­able for ex­tend­ing the peak sea­son and em­pha­sized that the spending of a for­eign MICE tourist was gen­er­ally more than that of other seg­ments.

Billa said that based on re­search re­sults, fol­low­ing a busi­ness trip, 40% of the par­tic­i­pants re­turn to the des­ti­na­tion as leisure tourists and glob­ally, the MICE seg­ment, with a 54% mar­ket share, has over­taken the tra­di­tional busi­ness trips seg­ment.

He said that as per a lat­est re­lease by In­ter­na­tional Congress and Con­ven­tion As­so­ci­a­tion (ICCA) more than 11,000 large scale meet­ings have been or­ga­nized in all coun­tries across the world. USA, Ger­many, Spain, the UK and France are the top five coun­tries in the world in or­ga­niz­ing meet­ings. But In­dia with its wide range of of­fer­ing in tourism sec­tor had great po­ten­tial for growth.

On the oc­ca­sion, a FICCI-MRSS white pa­per on 'In­dia In­bound MICE Tourism – Trends and Op­por­tu­ni­ties' was re­leased.

Chan­der Man­shara­mani, Vice Chair­man – In­dia Con­ven­tion Pro­mo­tion Bureau (ICPB) and Man­ag­ing Di­rec­tor - Alp­cord Net­work Travel & Con­fer­ences Man­age­ment Com­pany, said that there was a need to cre­ate aware­ness about MICE tourism in In­dia. High­light­ing the chal­lenges of the sec­tor, he added that there was a need for sin­gle win­dow clear­ance and sim­pli­fi­ca­tion of the visa process for con­fer­ence del­e­gates.

Man­shara­mani said that in MICE tourism there was lack of re­search and with­out hav­ing the sec­tor's sta­tis­tics it was dif­fi­cult to un­der­stand the true po­ten­tial of the sec­tor. He added that ICPB would play a key role in fu­ture in the bid­ding process for in­ter­na­tional sem­i­nar and con­fer­ences.

Dr. Jy­ot­sna Suri, Im­me­di­ate Past Pres­i­dent, FICCI, Chair­per­son – FICCI Tourism Com­mit­tee and Chair­per­son & Man­ag­ing Di­rec­tor – The Lalit Suri Hos­pi­tal­ity Group, said that GMTM would be­come an an­nual event and in 2017 it would be held in July. For this edi­tion of GMTM, around 800 B2B meet­ings were pre-sched­uled for the two days be­tween the buy­ers and sell­ers. She added that 32 tour op­er­a­tors, from 12 coun­tries, and the MICE tourism fra­ter­nity of In­dia in­clud­ing the state of Jammu & Kash­mir par­tic­i­pated as sell­ers to show­case In­dia's huge po­ten­tial as a MICE Tourism des­ti­na­tion.

Su­man Billa, Joint Sec­re­tary, Min­istry of Tourism, Gov­ern­ment of In­dia & Chair­man, In­dia Con­ven­tion and Pro­mo­tion Bureau, ad­dress­ing the first edi­tion of 'Global MICE Travel Mart'.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.