Har­shavard­han Neo­tia, Past Pres­i­dent, FICCI & Chair­man, Am­buja Neo­tia Group

FICCI Business Digest - - Briefings -

FIFA World Cup is, for one month every four years, a phe­nom­e­non, a part of global cul­ture and a very elab­o­rate rit­ual, played out on the largest global scale. The en­ergy, pas­sion, ex­cite­ment and sta­di­ums filled with cheer­ing peo­ple are some­thing not to be missed.

2018 FIFA World Cup tour­na­ment's mas­cot is a wolf 'Zabi­vaka' which trans­lates to 'the one who scores' in Rus­sian. Thus the acro­nym 'Zabi­vaka' holds spe­cial over­tone as we will get to see Lionel Messi, Cris­tiano Ron­aldo, Ney­mar, Mo­hamed Salah and oth­ers in ac­tion.

Al­though I can't claim my­self as one of ar­dent sports fans, but I cer­tainly look for­ward to matches that in­volve all-time favourites: Brazil, Spain, France and Ger­many and sup­pos­edly dark horses: Bel­gium, Por­tu­gal and Uruguay.

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