Delegation at Fox Sports Studio
The day started with a visit to Fox Sports where the delegation was welcomed by Eric Shanks – President, COO & Executive Producer, FOX Sports. He was joined by Michael Mulvihill – Executive Vice President, Research, League Operations & Strategy and Brad Zager – Executive Vice President, Production & Operations. The delegation was given a guided tour of the studio where they had a firsthand view of the size and scale of the operation and state of art technology used at Fox Sports.
Eric opened the interaction by explaining how the US sports ecosystem evolved through school and university games. He mentioned that owing to his professional work he has had a personal opportunity to observe the impact of sports on socio-economic development and contribution to GDP. Investment in sports promotes healthy life-style changes, creates alternate career opportunities for youth. It benefits allied industries by driving demand for and growth in sports goods, fan merchandise and ticket revenues. It also engenders social affinity towards sport, which has desirable effects on the mental and physical well-being of the populace, which is an important factor for human capital development. Incentivising investment in sports is likely to bear fruit for India's efforts towards a larger sports industry.