Ap­ple leaps into the fu­ture with FaceID driven iPhone X

Financial Chronicle - - FRONT PAGE - ANIRBAN HALDER

THE iPhone 8, iPhone 8 Plus and the next gen­er­a­tion sen­sa­tion iPhone X, which re­lies on a new gen­er­a­tion 3D fa­cial recog­ni­tion tech­nol­ogy called FaceID, was fi­nally un­veiled. Af­ter much de­lay and keep­ing the event on hold for more than 45 min­utes, Ap­ple Inc kicked off the event at the Steve Jobs The­atre on its new Ap­ple cam­pus on Tues­day.

Ap­ple en­thu­si­asts in In­dia will be able to buy the lat­est iPhone 8, iPhone 8 Plus at a price start­ing from Rs 64,000 within days of avail­abil­ity of the smart­phones in the US and other mar­kets. This was con­firmed by Ap­ple In­dia.

The much-hyped iPhone X will be avail­able later from Novem­ber 3 with a start­ing price point of Rs 89,000. There is a 256GB model, which is pegged at a whop­ping Rs 102,000.

The new line-up will com­pete with flag­ship de­vices from the sta­bles of Sam­sung, LG and other players in In­dia.

The iPhone 8 and iPhone 8 Plus will be avail­able in 64GB and 256GB vari­ants. Th­ese will be avail­able at Ap­ple au­tho­rised re­sellers from Septem­ber 29, Ap­ple In­dia said in a state­ment.

The event un­veiled a bunch of Ap­ple prod­ucts, in­clud­ing the much-an­tic­i­pated next gen­er­a­tion of iPhone. Among other prod­ucts, Ap­ple Watch series three and Ap­ple TV with 4K HDR was re­vealed. iPhone X: The iPhone X or the iPhone ten was the high­light of the event, which Ap­ple claims to be the fu­ture of smart­phones. CEO Tim Cook said that it’s the biggest leap for­ward they have un­der­taken since the orig­i­nal iPhone.

Looks: The first no­tice­able fea­ture about iPhone X is that it doesn’t look any­thing like the pre­vi­ous iPhone ver­sions. The front of the de­vice is all screen from top to bot­tom with curved edges, but houses a wide notch on the top car­ry­ing the camera and a bunch of sen­sors. The glass on top of the screen curves and blends seam­lessly with the side alu­minium rails. The back of the phone has the quin­tes­sen­tial Ap­ple logo at the cen­tre and a ver­ti­cal dual camera set up. In­side this setup are the dual 12megapixel cam­eras, with f/1.8 and f/2.4 aper­tures.

The glass from the front of the dis­plays con­tin­ues at the back al­low­ing room for wire­less charg­ing. Ap­ple is adopt­ing the Qi stan­dard for wire­less charg­ing so that the iPhones will work with cur­rent Qi pads by com­pa­nies like Mo­phie and Belkin.

The iPhone X runs on Ap­ple’s lat­est processor, the A11 Bionic, along with 3GB of RAM. The iPhone X will be avail­able in sil­ver and space grey colours.

Since it’s an all-screen at the front, the iconic home but­ton has been com­pletely let go off the de­vice. But Ap­ple hasn’t for­got­ten about the Siri and its ap­pli­ca­tion.

Adios home but­ton: With the omis­sion of the home but­ton, the iPhone X re­lies on a new gen­er­a­tion 3D fa­cial recog­ni­tion tech­nol­ogy called FaceID. This helps the user un­lock his/her de­vice just by look­ing at it with his/her eyes open. The sen­sors en­able the users to have some fun ap­pli­ca­tions too. The new 3D ‘An­i­moji’ for iMes­sages move with the move­ments of your head, mimic your fa­cial ex­pres­sions, and even ut­ter your spo­ken words. The head and face move­ments are tracked by a new 3D laser/sen­sor on the front of the phone. iPhone 8 and iPhone 8 Plus: Along with iPhone X, Ap­ple re­leased the up­grades to iPhone 7 and iPhone 7 Plus with iPhone 8 and iPhone 8 Plus. Both de­vices have a sim­i­lar look like their pre­vi­ous gen­er­a­tion phones.

But both the phones have the lat­est A11 bionic chipset with 3GB of RAM and up­graded camera. The de­vice has glass back panel, which al­lows wire­less charg­ing. The de­vice will be avail­able in iconic space grey, sil­ver and all new blush gold colour. The iPhone 8 and iPhone 8 Plus will have retina HD 4.7-inch and 5.5inch dis­play, re­spec­tively.

With an in­built stor­age ca­pac­ity of 64GB, iPhone 8 and iPhone 8 Plus will be avail­able over the counter from Septem­ber 29 for Rs 64,000 and Rs 73,000, re­spec­tively. The 256GB vari­ants of both the de­vices will be priced at Rs 77,000 and Rs 86,000 for iPhone 8 and iPhone 8 Plus, re­spec­tively. The FaceID fail: While show­ing the live demo, Ap­ple’s soft­ware chief Craig Fed­erighi picked up the phone to un­lock the de­vice, but in­stead the pass­code screen popped up. On the sec­ond try, it worked per­fectly. But, when it failed to un­lock on the first go, Fed­erighi wiped his face swiftly rais­ing ques­tions about the reli­a­bil­ity of the fea­ture. The every­day prac­ti­cal use of this fea­ture will be tested rig­or­ously when the de­vice is of­fi­cially avail­able on Nov 3. Ap­ple Watch: With Ap­ple Watch series three, the com­pany is con­tin­u­ing its af­fair with wear­able tech­nol­ogy. Ap­ple has brought cel­lu­lar ser­vices to the Ap­ple Watch, en­abling it to be a self-suf­fi­cient de­vice that al­lows the user to re­main con­nected with­out a smart­phone for phone calls, mu­sic and other func­tions. Ap­ple TV: Ap­ple also un­veiled the lat­est it­er­a­tion of Ap­ple TV, which now has 4K HDR ca­pa­bil­i­ties. In other words, it can stream crisp videos with high dy­namic range (HDR). Ap­ple TV will be avail­able from Septem­ber 22on­wards for Rs 15,900 with 32GB in­ter­nal stor­age or Rs 17,900 with 64GB in­ter­nal stor­age. Pre-or­ders for the de­vice starts Septem­ber 15, but its avail­abil­ity in the In­dian mar­ket re­mains a big ques­tion.

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