Air­tel an­swers Jio with Kar­bonn 4G phone

Financial Chronicle - - COMPANIES, MONEY & MARKETS - FC BU­REAU

BHARTI Air­tel has tiedup with Kar­bonn Mo­biles to bring bun­dled 4G smart­phone at an "ef­fec­tive price" of Rs 1,399, a move aimed at tak­ing on ri­val Reliance Jio ahead of the fes­tive sea­son.

This is the first of mul­ti­ple part­ner­ships In­dia’s largest tele­com firm is lin­ing up with mo­bile hand­set­mak­ers to bring such bun­dled 4G smart­phone op­tions to the mar­ket, Air­tel said on Wed­nes­day. Shares of Bharti Air­tel jumped 5.04 per cent to Rs 403.40 on the BSE after the an­nounce­ment. Dur­ing the day, the stock soared 5.97 per cent to Rs 407.

While Mukesh Am­ban­iled Reliance Jio an­nounced in July an In­ter­net-en­abled fea­ture phone for a re­fund­able de­posit of Rs 1,500, Air­tel said its part­ner­ship brings an "af­ford­able" 4G smart­phone to the mar­ket "ef­fec­tively at the price of a fea­ture phone".

"The cus­tomer needs to make a down-pay­ment of Rs 2,899 for the 4G smart­phone and make 36 con­tin­u­ous monthly recharges of Rs 169. The cus­tomer will get a cash re­fund of Rs 500 after 18 months and an­other Rs 1,000 after 36 months, tak­ing the total cash ben­e­fit to Rs 1,500," the Air­tel state­ment said ex­plain­ing its claim of Rs 1,399 ef­fec­tive pric­ing. The An­droid-based 4G smart­phone, Kar­bonn A40 In­dian, has dual SIM slots and ac­cess to pop­u­lar apps like YouTube, What­sApp and Face­book. The of­fer comes bun­dled with monthly recharge pack, cash­back and data and call­ing ben­e­fits, it said. Con­sumers can go in for recharge of any de­nom­i­na­tion and va­lid­ity as per in­di­vid­ual re­quire­ments in case they do not want to go for Rs 169 bun­dled plan un­der of­fer. But the cash re­fund is con­tin­gent on recharges worth Rs 3,000 within first 18 months.

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