Coun­try’s BPM sec­tor to rake in rev­enues of $55b by 2015: Nass­com

New growth en­gines like busi­ness data an­a­lyt­ics, ro­botic process au­to­ma­tion and ar­ti­fi­cial in­tel­li­gence will be key driv­ers of this quan­tum growth

Financial Chronicle - - MISCELLANY -

Nass­com has set an am­bi­tions rev­enue man­date for its mem­ber com­pa­nies in the busi­ness process man­age­ment (BPM) space.

The sec­tor will rake in rev­enues in the range of $50 to $55 bil­lion by 2025, against $30 bil­lion rev­enues dur­ing fis­cal 2017, the apex body said.

Go­ing for­ward, new growth en­gines like busi­ness data an­a­lyt­ics, ro­botic process au­to­ma­tion, ar­ti­fi­cial in­tel­li­gence, DevOps and cy­ber se­cu­rity, among oth­ers, are go­ing to be the key driv­ers of this quan­tum growth in BPM, said Ra­man Roy, chairman, Nass­com.

Dig­i­tal tech­nolo­gies cur­rently ac­count for only 10 to 15 per cent of rev­enues of BPM en­ter­prises while this share is ex­pected to reach 60 to 70 per cent in the next eight years, over­tak­ing tra­di­tional streams, said Ra­man.

“Ours is a ter­rific story and no other sin­gle ge­og­ra­phy can match our ca­pa­bil­ity,” said Roy, who is known as the fa­ther of Indian BPO.

He said, “The BPM in­dus­try is go­ing from strength-to-strength, em­brac­ing the change as it em­pha­sises on cus­tomer ex­pe­ri­ence, ser­vice and in­no­va­tion and set­ting the trends across the globe. In this era of chang­ing ex­pec­ta­tions, hy­brid growth driven by higher or­der thinking and dig­i­tal as­sis­tance will drive dy­namic shifts to­wards new ge­ogra­phies, ver­ti­cals and mar­kets.’’

Speak­ing on the oc­ca­sion, Ro­hit Kapoor, chair, Nas­com BPM Coun­cil said, “These are in­ter­est­ing times for the BPM in­dus­try, with dig­i­tal be­com­ing the driv­ing force be­hind the growth of the sec­tor. With cus­tomer ex­pe­ri­ence be­com­ing mis­sion crit­i­cal for com­pa­nies, they are in­vest­ing heav­ily in new tech­nolo­gies en­abling ar­ti­fi­cial in­tel­li­gence, au­to­ma­tion, big data an­a­lyt­ics in a se­cured fash­ion. We hope this trend will con­tinue in the com­ing years and will set new bench­marks for the do­main, po­si­tion­ing In­dia as an undis­puted BPM des­ti­na­tion.”

The BPM in­dus­try is al­ready creat­ing a sig­nif­i­cant im­pact in four key di­men­sions, process im­prove­ments help­ing lower cost to serve and faster de­liv­ery, faster and higher re­turn on in­vest­ment, cus­tomers as part­ners to re­duce risks and drive re­sults and com­plete trans­for­ma­tion of ex­ist­ing busi­ness pro­cesses, said Kapoor.

To main­tain and ac­cel­er­ate the pace of growth in the BPM space, Nass­com has de­cided to fo­cus on three things: get In­dia the right po­si­tion­ing as the most at­trac­tive BPM des­ti­na­tion, open up new, dig­i­tal-led quick growth ar­eas for the sec­tor and cre­ate fresh tal­ent through reskilling and train­ing in col­lab­o­ra­tion with the academia, to ser­vice the RPA, au­to­ma­tion, AI and dig­i­tal ser­vice re­quire­ments of the in­dus­try.

The Nass­com top brass is in Ban­ga­lore to host a two-day BPM Strat­egy Sum­mit 2017. The sum­mit fo­cuses on the dra­matic tech­no­log­i­cal shift in the BPM in­dus­try to­wards dig­i­tal strat­egy, which is wit­ness­ing an ever-in­creas­ing adop­tion of ro­botic process au­to­ma­tion, ad­vanced an­a­lyt­ics and dig­i­tal as­sis­tance.

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