GUCCI SAYS NO TO FUR
GUCCI is the latest label to join the Fur Free Alliance in eliminating animal fur from the spring 2018 collection and onwards. Marco Bizzarri, president and CEO of Gucci, has announced that the Italian fashion house is going to stop producing fur, according to The Hollywood Reporter. Gucci’s fur-free decision is part of the company’s new 10-year “Culture of Purpose” sustainability plan, which also includes the house’s commitment to contribute ¤1 million as a founding partner of Unicef’s Girls’ Empowerment Initiative. The announcement comes soon after the brand received the Green Carpet Fashion award for sustainable innovation. Armani announced in 2016 that it was going fur-free.