Hyundai Mo­tor part­ners with Club Atlético de Madrid

Financial Chronicle - - BRANDS -

Hyundai Mo­tor has an­nounced a multi-year part­ner­ship with Club Atlético de Madrid, be­com­ing the club’s new Global Au­to­mo­tive Part­ner. From next sea­son the Hyundai brand logo will be pre­sented on the sleeve of the Club Atlético de Madrid jersey in all do­mes­tic com­pe­ti­tions un­til 2021.

It is the first time that Hyundai has es­tab­lished such a part­ner­ship in the Span­ish foot­ball mar­ket and it is the sec­ond new agree­ment estab­lish­ing a sleeve pres­ence for Hyundai, fol­low­ing the re­cently-an­nounced part­ner­ship with Chelsea FC of the English Premier League.

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