AP­PLE UN­VEILS iPHONE XS, WATCHES

Financial Chronicle - - FRONT PAGE -

Ap­ple Inc an­nounced larger watches and three new iPhones at an event at its Sil­i­con Val­ley head­quar­ters on Wed­nes­day.

AP­PLE Inc an­nounced larger watches and is ex­pected to un­veil three new iPhones at an event at its Sil­i­con Val­ley head­quar­ters on Wed­nes­day, con­firm­ing ex­pec­ta­tions that the com­pany is mak­ing only mi­nor changes to its lineup based on last year’s iPhone X.

The new phones will be named XS Max, XS and Xr, ac­cord­ing to cod­ing on the com­pany’s web­site spot­ted by tech news blog ATH here ear­lier on Wed­nes­day.

Ap­ple opened its event by say­ing its new Ap­ple Watch Se­ries 4 range will have edge-to-edge dis­plays, like its lat­est phones, which are more than 30 per cent big­ger than dis­plays on cur­rent models. The new se­ries will be able to de­tect an ir­reg­u­lar heart­beat and start an emer­gency call au­to­mat­i­cally if it de­tects a user fall­ing down, po­ten­tially ap­peal­ing to older cus­tomers.

The cod­ing seen by ATH, which was later re­moved, did not give prices of the new phones, but Ap­ple will likely blast fur­ther past the $1,000 mark set by the 10th an­niver­sary iPhone X last year, when it an­nounces new phones at its Sil­i­con Val­ley head­quar­ters.

Ap­ple wants users to up­grade to newer, more ex­pen­sive de­vices as a way to boost rev­enue as global de­mand for smart­phones lev­els off. The strat­egy is work­ing, help­ing Ap­ple be­come the first pub­licly traded US com­pany to hit a mar­ket value of more than $1 tril­lion ear­lier this year. “There’s no real game-changer on the ta­ble,” said Hal Ed­dins, chief econ­o­mist at Ap­ple share­holder Cap­i­tal In­vest­ment Coun­sel. The com­pany is also ex­pected to un­veil a new ver­sion of its wire­less AirPods ear­buds with wire­less charg­ing and a wire­less mat that would charge sev­eral de­vices at once.

Ap­ple CEO Tim Cook launches Se­ries 4 range of smart watches in Cu­per­tino

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