Tata Mo­tors drives in Ti­ago NRG at `5.49L

Financial Chronicle - - MISCELLANY - MICHAEL GON­SALVES

TATA Mo­tors, In­dia’s big­gest au­tomaker by rev­enues, on Wed­nes­day in­tro­duced its first ever cross-hatch called Ti­ago NRG ahead of the fes­tive sea­son to ag­gres­sively woo buy­ers. With an in­tro­duc­tion price of Rs 5.49 lakh for the petrol and Rs 6.31 lakh for the diesel at Delhi show­room, this SUV in­spired Tata Ti­ago NRG will ri­val the Ford Freestyle and Maruti Cele­rio X.

Call­ing it a Ur­ban Toughroader, Ti­ago NRG is largely iden­ti­cal to the stan­dard hatch­back but fea­tures a full body kit in a con­trast­ing black shade, aimed at adding a bit of SUV flavour to the pack­age. The body kit con­sists of front- and rear-bumper add-ons with faux brushed-aluminium scuff plates, along with ad­di­tional trim pieces on the run­ning boards and wheel arches.

A big dif­fer­ence be­tween the NRG and the stan­dard Ti­ago is the raised ride height. The Ti­ago NRG cross-hatch boasts 180mm of ground clear­ance, as op­posed to the 170mm seen in the stan­dard car. It is marginally longer, wider and taller than the stan­dard hatch­back as well, but that is due to the ad­di­tion of ex­te­rior el­e­ments. “In line with our brand prom­ise ‘Con­nect­ing As­pi­ra­tions’, we want to be in sync with the grow­ing trend of bring­ing to mar­ket more SUV like ve­hi­cles,” Guenter Butschek, CEO at Tata Mo­tors, said.

To meet this as­pi­ra­tion, the Mum­bai-based auto ma­jor has in­tro­duced the Ti­ago NRG as its ‘Ur­ban Toughroader’. “With this launch, we are ex­tend­ing the Ti­ago brand and in­creas­ing our pres­ence by en­ter­ing into newer seg­ments and tap­ping new sets of buy­ers. This launch is a step to­wards our Turn­around 2.0 jour­ney, as we con­tinue to fo­cus on ‘win­ning sus­tain­ably’ in the pas­sen­ger ve­hi­cle busi­ness,” Butschek said.

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