Flash News Investment - - RECOMMENDATIONS -

Ba­jaj Elec­tri­cals op­er­ates un­der seg­ments of light­ing, con­sumer durables, engi­neer­ing and projects. Mor­phy Richards, a well-ac­cepted brand in In­dia, is mar­keted by the com­pany. This joint ven­ture has boosted the rev­enues and cus­tomer base of the com­pany. It is also stream­lin­ing its dis­tri­bu­tion net­work and will be send­ing goods to dis­trib­u­tors and re­tail­ers di­rectly, re­duc­ing the role of whole­salers. The com­pany’s in­creased ad­ver­tise­ment spends and in­tro­duc­tion of more premium prod­ucts are the fac­tors which would ben­e­fit the com­pany in the long run. On the fi­nan­cial front, the com­pany's rev­enue and PAT grew by 7.3 per cent and 21.2 per cent, re­spec­tively, in Q1FY18 on a YoY ba­sis. Con­sid­er­ing the above fac­tors, we rec­om­mend our read­ers to BUY the scrip.

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