Gadgets and Gizmos (India) - - MOBILES -

For long Black­berry has been as­so­ci­ated with the cor­po­rate world. With the launch of the Black­berry 8520 (an af­ford­able BB de­vice) it man­aged to move be­yond the board­room. It clearly cap­i­talised on the ‘Black­berry Boys’ cam­paign to pull in the col­lege go­ers and young­ster. When ev­ery­one was ask­ing how long Re­search in Mo­tion would rely on the 8520 to sell, es­pe­cially when oth­ers lauched new prod­ucts ev­ery quar­ter, RIM has an­nounced the launch of the new Curve, the 9360.

The Black­berry tree has clearly turned over a new leaf. The 9360 has a sleek de­sign, fine fin­ish and is light­weight and yet re­tains the the sig­na­ture BB looks. A set of five phys­i­cal keys in be­tween the 2.44-inch non touch dis­play and the QWERTY key­pad isn’t new but all this in 11mm thick­ness and 99 grams is com­mend­able. The vol­ume con­trols and cam­era shortcut too have been nicely in­cor­po­rated in the black, rub­berised de­sign.

How­ever, it is not just the cos­met­ics that BB has fo­cused on. The 800 MHZ pro­ces­sor in com­bi­na­tion with 512 MB RAM and Black­berry OS 7 gives the phone quite a boost.the ba­sic set-up prompted us to key in the Black­berry ID and pass­word and fetch our email ac­count de­tails to the new phone au­to­mat­i­cally. The same BB ID links to the Black­berry App World for down­load­ing ap­pli­ca­tions. So­cial feeds from Twit­ter, Face­book and BB Mes­sen­ger are all shown in one space. The phone is also NF­Cen­abled but sadly it can’t be put to use at the mo­ment. The new BB OS 7 is smooth and the liq­uid graph­ics added colour to the phone. In or­der to present a slim­mer phone, Black­berry has re­placed the bat­tery with a 1000 mah one that man­aged to last a day and half with ac­tive BB ser­vices and Bridge to link to the Play­book tablet.

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