For long Blackberry has been associated with the corporate world. With the launch of the Blackberry 8520 (an affordable BB device) it managed to move beyond the boardroom. It clearly capitalised on the ‘Blackberry Boys’ campaign to pull in the college goers and youngster. When everyone was asking how long Research in Motion would rely on the 8520 to sell, especially when others lauched new products every quarter, RIM has announced the launch of the new Curve, the 9360.
The Blackberry tree has clearly turned over a new leaf. The 9360 has a sleek design, fine finish and is lightweight and yet retains the the signature BB looks. A set of five physical keys in between the 2.44-inch non touch display and the QWERTY keypad isn’t new but all this in 11mm thickness and 99 grams is commendable. The volume controls and camera shortcut too have been nicely incorporated in the black, rubberised design.
However, it is not just the cosmetics that BB has focused on. The 800 MHZ processor in combination with 512 MB RAM and Blackberry OS 7 gives the phone quite a boost.the basic set-up prompted us to key in the Blackberry ID and password and fetch our email account details to the new phone automatically. The same BB ID links to the Blackberry App World for downloading applications. Social feeds from Twitter, Facebook and BB Messenger are all shown in one space. The phone is also NFCenabled but sadly it can’t be put to use at the moment. The new BB OS 7 is smooth and the liquid graphics added colour to the phone. In order to present a slimmer phone, Blackberry has replaced the battery with a 1000 mah one that managed to last a day and half with active BB services and Bridge to link to the Playbook tablet.