APPS = MONEY IN PIGGY BANK
If you are rich, you will download software on your smartphone or a tablet. If your bank balance is pitiful, you probably don’t even know what an app is. This was the finding of a study carried out by a San Francisco non-profit group Common Sense Media. It found that almost half the families with incomes above $75,000 had downloaded apps for their children, compared with one in eight of the families earning less than $30,000. More than a third of those low-income parents reported they did not know what an app was. CSM said this finding was important because “parents increasingly are handing their iphones to their 1 ½-year-old kid as a shut-up toy”.