CHEAPER UL­TRA­BOOKS

Gadgets and Gizmos (India) - - DELL XPS 14Z -

A cou­ple of years ago, Ap­ple mas­tered the art of mak­ing lap­tops with its ul­tra-thin Macbook Air. But then it was an ex­pen­sive propo­si­tion and re­stricted to Mac users. Win­dows users didn’t have an ul­tra-slim op­tion, un­til In­tel an­nounced the Ul­tra­book, the PC’S an­swer to the Macbook Air and a much more af­ford­able op­tion. The new ul­tra-slim Win­dows lap­tops will be less than an inch in thick­ness, with­out com­pro­mis­ing on the bat­tery, func­tion­al­ity and per­for­mance. To achieve this slim form fac­tor, the op­ti­cal drives—cd, DVD and Blu-ray—were elim­i­nated, with users go­ing for ex­ter­nal drives if needed.

A hand­ful of ul­tra­books were launched in 2011, but none priced be­low $1,000. How­ever, at CES 2012, most of the man­u­fac­tur­ers are ex­pected to show­case cheaper Ul­tra­book ranges. There are pre­dic­tions that more than 50 new Ul­tra­books will be on show at the big­gest an­nual con­sumer tech­nol­ogy fair. Acer, Toshiba, Asus, Sam­sung, Len­ovo, Dell, Sony, Fu­jitsu and LG are all lin­ing up to lead the Ul­tra­book front.

“We ex­pect the new kids on the block like Ul­tra­books and tablets to rev­o­lu­tionise the PC in­dus­try,” says S Ra­jen­dran, Chief Mar­ket­ing Of­fi­cer, Acer In­dia. “In the com­ing year we can ex­pect the ul­tra books, all-in-ones and tablets to be­come even more af­ford­able and faster than they are now. Ac­tu­ally, the shift has al­ready be­gun in both these prod­uct lines; we will get to see a wide ar­ray of screen sizes even in stand alone dis­plays with a host of ad­vanced fea­tures. Man­u­fac­tur­ers will fo­cus on pro­vid­ing prod­ucts with bet­ter dis­play qual­ity, longer bat­tery life, lighter weight, etc.”

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