FROM THE MOUTH OF CEOS

Gadgets and Gizmos (India) - - BIT RATE -

Truth be told, there are a lot of lies bandied about in cor­po­rate rooms. And since com­pany hon­chos can­not be sub­jected to Sach ka Saamna tests, scan­dals lie hid­den un­til man­ual scru­tiny de­tects the cooked books. Now re­searchers at Duke Univer­sity and the Univer­sity of Illi­nois say a tech­nique called Lay­ered Voice Anal­y­sis can ex­pose the fal­si­ties em­a­nat­ing from the mouths of CEOS. They took cases of es­tab­lished fraud and lis­tened to the CEOS talk­ing. Helped by an Is­raeli com­pany called Nemesysco, they no­ticed “vo­cal dis­so­nance” in the CEOS’ speeches at pre­cisely the point when they were ly­ing. Ne­me­cysco’s tech­nol­ogy, which in­volves elec­tron­i­cally analysing minute changes in peo­ple’s voices to look for “tells” that they are ly­ing, is aimed at law en­force­ment and air­port se­cu­rity, but the tech could save bil­lions in in­vestor calls if it could pin­point that a CEO isn’t telling the truth.

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