FROM THE MOUTH OF CEOS
Truth be told, there are a lot of lies bandied about in corporate rooms. And since company honchos cannot be subjected to Sach ka Saamna tests, scandals lie hidden until manual scrutiny detects the cooked books. Now researchers at Duke University and the University of Illinois say a technique called Layered Voice Analysis can expose the falsities emanating from the mouths of CEOS. They took cases of established fraud and listened to the CEOS talking. Helped by an Israeli company called Nemesysco, they noticed “vocal dissonance” in the CEOS’ speeches at precisely the point when they were lying. Nemecysco’s technology, which involves electronically analysing minute changes in people’s voices to look for “tells” that they are lying, is aimed at law enforcement and airport security, but the tech could save billions in investor calls if it could pinpoint that a CEO isn’t telling the truth.