INDIANS ACTIVE, AMERICANS PASSIVE
In the big cities of India and China, according to research firm Forrester, people can’t help being social. Nearly everyone who uses the Internet there is also active on social networks and most of them do much more than read and watch what’s posted online. Three out of four of them write blog posts or upload pictures and music. On the other hand, Europeans and Americans are equally passive: less than a fourth post any content at all. While they use social media heavily, they seem content to read posts rather than post them.