TAP­PING INTO IN­DIA

Gadgets and Gizmos (India) - - MOBILES -

Even In­dia has had its share of NFC tri­als. A cou­ple of years ago, Citibank in­tro­duced a field trial with the Nokia 6212 Clas­sic phone in Ban­ga­lore. Called ‘Citi Tap and Pay’, Citibank Mastercard Credit card­hold­ers were given the op­tion of buy­ing the Nokia de­vice which would come pre­loaded with the ap­pli­ca­tion that al­lowed them to make pay­ments while re­ceiv­ing pro­mo­tional of­fers and dis­counts.

In Hy­der­abad, Me­ga­soft Ltd’s sub­sidiary XIUS an­nounced an agree­ment with Tata DOCOMO where the lat­ter would test XIUS’ Mo­bile Touch Trans­ac­tion (MTT) so­lu­tions to en­able sub­scribers to ex­e­cute any­time, any­where recharge, bill pay and down­load other VAS ser­vices.

In 2011, Nokia in­tro­duced Nfc-en­abled de­vices on the Sym­bian Belle plat­form and tied up with the movie Ra.one to cre­ate a unique and en­gag­ing expe- ri­ence. The ‘Just Tap with NFC’ cam­paign al­lowed users to visit the near­est Nokia Pri­or­ity and tap their phones against the Ra.one NFC tags to ac­cess free movie con­tent. Nokia has also in­tro­duced NFC en­abled ac­ces­sories to add value to its smart­phones.

And Nokia is not alone. Black­berry too has brought to In­dia a bunch of Nfc-en­abled phones. RIM is also work­ing on an Nfc-en­abled ap­pli­ca­tion named Black­berry Tag.

“NFC is gain­ing pop­u­lar­ity glob­ally as it can be used widely in en­ter­prise and con­sumer space. While NFC is al­ready been used in e-com­merce, so­cial net­work­ing and shar­ing data be­tween de­vices glob­ally, it is still in a nascent stage of adop­tion in In­dia. NFC as a tech­nol­ogy is great for con­sumers as well as en­ter­prises, but in a mar­ket like In­dia the big­gest chal­lenge is in­fra­struc­ture readi­ness for such tech­nol­ogy to be adopted at a large scale. Es­pe­cially, banks in In­dia are yet to be equipped with tech­nol­ogy fa­cil­i­ties that would help aug­ment e-com­merce us­ing NFC tech­nolo­gies,” says Ran­jan Moses, Car­rier Prod­uct man­ager of Re­search In Mo­tion.

There are some other is­sues too. For in­stance, at the mo­ment, one can­not pair a Nokia with a Black­berry phone over NFC. How­ever, NFC prom­ises to soon be­cause an ab­bre­vi­a­tion that will be in com­mon us­age along with USB and LED.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.