MU­SIC MAS­TER

Gadgets and Gizmos (India) - - MOBILES TRENDS -

Hop­ing to the sat­isfy the needs of cus­tomers, brands such as Sony Eric­s­son, Nokia and Sam­sung in­tro­duced spe­cialised mu­sic phones a few years ago. While the Walk­man-se­ries was more pop­u­lar, Nokia’s Xpress Mu­sic also did a good job. Nokia and Sam­sung later de­cided to do away with the mu­sic brand­ing, but Sony Eric­s­son tried to re­gain its mar­ket share by us­ing the name for a few Xpe­ria smart­phones.

Com­pa­nies are adopt­ing a new ap­proach now. In­stead of fea­ture phones, they are now try­ing to look at soft­ware that can el­e­vate the over­all mu­sic ex­pe­ri­ence. The per­fect ex­am­ples comes from play­ers like Nokia and HTC. Nokia’s N8 had Dolby Dig­i­tal Plus Sur­round Sound when it was launched in 2010. Now, the com­pany is look­ing at hav­ing Dolby Dig­i­tal Plus along with Dolby Head­phones in the up­com­ing Nokia 808 Pure­view. Where Dolby Dig­i­tal Plus en­ables cin­e­matic Dolby sur­round sound, the Dolby Head­phone is a tech­nol­ogy that pro­vides a per­sonal 5.1 sur­round ex­pe­ri­ence over any head­phones you plug into the phone.

Vi­ral Oza, Di­rec­tor Mar­ket­ing, Nokia In­dia, ex­plains, “To­day con­sumers want ev­ery­thing, so it doesn’t make sense to name a par­tic­u­lar phone as Xpress Mu­sic. In­stead, we are adding Dolby soft­ware to some of our ex­ist­ing phones.”

Apart from Nokia 808Pure­view, the Nokia 700, 701 and 603 will have the Dolby Head­phone with the Sym­bian Belle firmware up­grade ex­pected in In­dia in a cou­ple of months. We won­dered why only a hand­ful of phones had this fea­ture, so Razmi Haidamus, Ex­ec­u­tive Vice Pres­i­dent, Sales and Marek­t­ing, Dolby, clar­i­fied, “This isn’t a one-day process. The hand­set model first goes to the Dolby of­fice and it takes close to a year to cus­tomise and up­load it on a par­tic­u­lar hand­set. And hence It can­not be just added to any piece of hard­ware.”

It is not just Dolby. Even Beats Au­dio is get­ting big in the smart­phone do­main. The new hand­sets an­nounced by HTC come with this tech­nol­ogy on­board. Sony Mo­bile has put in Clear Au­dio and xloud au­dio tech­nol­ogy by Sony in its Xpe­ria S.

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