We were able to zoom in 100 per cent to focus on a small portion of images taken with the 808 without any distortion. The PureView’s focal length is equivalent to 35mm of full-frame cameras and at that range the phone’s results were comparable with our five-year-old Canon 5D’s. However, images shot by a new Nikon V1 and Nikon D80 seemed to put the 808’s in the shade. In daylight, Pureview defeated some of the best point-and-shoots. The details, sharpness and colours were impressive. However, in low light, though the images were sharp, the background had a marked yellowish tint.