While watching TV many of us are also constantly fiddling with our mobile phone, tablet or laptop. So it is only natural that technology will try to integrate these screens for a value-added experience. The NDS Service Delivery Platform, for instance, lets developers create app that integrate with the content on TV. So you can tweet a link about the show about the show you are watching on TV. And that is just the tip of the iceberg as far as apps are concerned. In fact, with many service providers across the world you can already take your TV content to multiple screens. Follow-me functions being adopted by NDS, the leading global provider of end-to-end software solutions for TV industry, Intel and others let you take your TV programme from the TV to your phone or tablet and then to your car screen with as much ease. The electronic programme guides (EPGs) are also evolving and you will soon be able to get more info about a show from your TV screen itself. On the flip-side you might also see a lot of EPG-based ads—like a cookware ad as you are looking at the info of a cookery show. Advanced user interface likes Snowflake will give an immersive 3D navigation, which can be accessed from devices other than your remote. Snowflake gives you the same interface whatever screen you use it on. This means it also responds to touch, like on a tablet. In India, the Digital Direct Broadcast Foundation has announced the launch of a platform that integrates a set-top-box into a dual-core TV which will have smart features like internet, cloud computing, 14-bit colours, motion enhancement and 3D.